Marketing Specialist

Kleen Tech Australia Pty Ltd is an Australian owned business that operates an online mobile phone accessories store with Sydney based warehouses and a customer service centre. They are looking for an experienced Marketing Specialist to join their team in Castle Hill, NSW.

The position for hire is a Marketing Specialist and will be for a full-time basis set at $80,000 - $85,000 plus superannuation depending on experience and will be based in Castle Hill, NSW.

The Marketing Specialist role is based in Castle Hill in NSW.

• Analysing data from different channels to develop marketing strategies, plans and ideas for marketing campaigns.
  
• Responsible for designing, creating, and delivering marketing policies, objectives, and programs to support the growth and expansion of company key products and services.
  
• Conduct thorough market research to gauge potential demand for new products or services, collecting and analysing data to enhance product development and marketing strategies
  
• Provide the team with pricing insights and recommendations for procurement.
  
• Coordinate activities such as artwork and copywriting ensuring all advertising materials are prepared within the allocated budget and deadline.
  
• Oversee social media presence to drive brand awareness.
  
• Monitor SEO performance, adjusting keywords and content to enhance website visibility on search engines and platforms.
  
• Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
  
• Analyse consumer behaviour data to identify patterns and preferences, leveraging this information to refine advertising approaches and enhance the appeal of goods or services to target markets
  
• Assist in developing pricing strategies that not only appeal to the target market but also align with the company's overall sales and profitability goals.
  
• Develop and implement strategic distribution channel plans to maximize product accessibility, ensuring alignment with target market needs while optimizing for operational efficiency and cost-effectiveness.
  
• Analyse marketing performance metrics and leverage insights to optimise advertising campaigns and maximise ROI.
  
• Develop and implement strategic sales promotion and advertising initiatives by identifying and leveraging the most impactful channels and techniques to maximize brand visibility and drive meaningful consumer engagement.
  
• Conducting SWOT analysis before and after the launch of a new product/service for its success.
  
• Setting the budget and medium of promotion for new/existing products and services
  
• Study successful industry cases and strategies, apply best practices to boost performance and enhance sales.
  
• Researching about industry related events, news, publications, and announcements to identify new business ideas and market promotions for the organisation
  
• Advising management on all possible potential marketing opportunities by screening market strategies, product mix, pricing and by evaluating advertising/sales promotion, selling, and distribution channels.
  
• Be readily available to advise and meet with supplies and partners as required.
  
• Working closely with director in setting up marketing targets and budgeting.
  

• Bachelor degree in marketing or a related field.
  
• Minimum of 1 year of experience in the marketing field
  
• Minimum of 1 year of experience in ecommerce marketing
  
• At least 1 year of experience social and digital marketing
  
• Minimum of 1 year of proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads
  
• At least 1 year of SEO experience in content optimization
  
• Familiarity with social media management.
  
• Expertise in MS Word, PowerPoint, and Excel
  
• Excellent communication and customer service skills
  
• Market Research and Marketing Strategy skills
  
• Strong analytical and problem-solving abilities
  
• Excellent project management skills and attention to detail.
  

• Entry level
  

• Full-time
  

• Marketing and Sales
  

• Human Resources Services