Senior Strategy Director

6 days ago

Sydney, New South Wales, Australia Buscojobs Full time

Job Description :

Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each with deep specialisms.

Carat is the world's first media agency and is privileged to work with some of the most storied and innovative brands globally. Recently named a leader among global media agencies by Forrester, Carat is consistently ranked as the #1 media agency worldwide. With over 12,000 experts in more than 100 countries, Carat delivers unparalleled capability to unlock real human understanding and connect people and brands through powerful media experiences.

We are now excited to invite applications for the role of Senior Strategy Director with our team in Carat Sydney. Focusing on our largest national account, plus a diverse portfolio across Carat NSW, this role offers a career-changing opportunity.

The role :

As the Senior Strategy Director, you are expected to have a high level of competency in communications strategy development, be well versed in media connections planning, and have a strong grasp of the media planning and buying landscape.

Core responsibilities :

  • Drive the core functions of the strategic discipline for media responses: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping.
  • Identify insights & strategic territories, design communication architecture, develop media platforms & principles, select & orchestrate media channels, and develop measurement frameworks.
  • Develop, manage, and grow a team of media strategists.
  • Play an active role in identifying local 'big bet briefs' that present opportunities to deploy our strategic process or create award-worthy work.
  • Guide creative media solutions to produce award-winning work.

A bit about you :

  • Strong understanding of media industry capabilities and proprietary tools, able to guide junior team members on outcomes support.
  • Experience with Roy Morgan, AQX, Neilson, and other audience tools; oversight into MMM and understanding of value.
  • Demonstrated understanding of marketing science.
  • Ability to collaborate across end-to-end responses to briefs, ensuring strategic direction is reflected in campaign outcomes.
  • Proven ability to foster positive, productive working relationships with agency peers and clients.
  • Proactive in identifying and managing senior stakeholder engagement, especially for new introductions, tier 1 briefings, and responses.

What's in it for you :

  • Flexibility to work when and where you're most productive, with a $250 contribution to your home office setup.
  • Opportunity to give back with volunteer leave and our company-wide event, One Day for Change.
  • 5 weeks of annual leave after 2 years of service, plus 3 wellness days off per year.
  • Career development and learning opportunities, including access to dentsu University.

Become a champion for meaningful progress :

Our diverse and inclusive culture enables employees to bring their whole selves to work, fostering innovation and better outcomes for our people, partners, and communities. We encourage applications from people of all backgrounds, ages, and abilities. If you want to belong to a global network with limitless opportunities, we look forward to welcoming you.

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