Director, Advertising

If you're ready to take on one of the most influential advertising leadership roles in the Queensland Government, this is the job for you. As Director, Advertising at the Department of the Premier and Cabinet, you will be a driven, high-performing leader that is passionate about communicating with all Queenslanders and building a multidisciplinary team to deliver a portfolio of advertising campaigns that communicate government priorities. You'll be at the centre of government, responsible for developing a whole-of-government approach to advertising and providing trusted advice across the sector. For 165 years, the Department of the Premier and Cabinet has been building the foundations of Queensland. A role with the Department of the Premier and Cabinet offers incredible opportunity for those ready to make it happen. As the central policy agency for the Queensland Government, our people influence and impact the work at the core of our state's public sector. For you, in your role as Director, Advertising that means a once-in-a-career experience to build new skills and expertise, to feel real visibility and ownership, and to truly bring the bigger picture to life. It's in your hands

How You\'ll Contribute

As Director, Advertising, you will be a driven high-performing leader that is passionate about communicating with all Queenslanders and working to build a multidisciplinary team to deliver a portfolio of advertising campaigns that communicate government priorities. You\'ll be at the centre of government, responsible for developing a whole-of-government approach to advertising and providing trusted advice across the sector.

• Development of the Queensland Government\'s advertising strategy.
• Delivery of end-to-end advertising campaigns for key priorities of the government, including strategy, creative production, market research, media strategy, digital, website, communication and evaluation.
• Provision of best-practice market research in consultation with experts, including distilling insights from qualitative and quantitative research to guide campaign development and evaluation.
• Provision of high-quality advice to Queensland Government communication specialists to ensure best practice delivery of campaigns.
• Lead a high-performing team of communication professionals that thrive on problem solving, building relationships and delivering communication outcomes.

You\'ll draw on exemplary experience in leading teams, with the ability to work in a fast-paced, ever-changing environment with large workloads and tight timeframes, and the ability to build relationships quickly and successfully across the sector and industry. Relevant tertiary qualifications will be highly regarded.

At DPC, you\'ll be part of a team that leads and connects the public sector, delivering outstanding advice and services that impact Queensland\'s future. It\'s in your hands.

Please provide:

• A one-page cover letter (800 words max) outlining your experience and clearly stating what you could bring to this role at DPC.
• A tailored resume, which highlights your work experience relevant to the responsibilities outlined in the Role Description and job advertisement.

Further information on the responsibilities of the role and how to apply are found in the role description and applicant guide. DPC is committed to working with you to discuss adjustments to ensure you can best demonstrate your suitability for the role. If you would like to discuss the role or would like additional support/adjustments during recruitment, please contact Prue Laven on 0410 634 581.

Applications to remain current for 12 months.

Job Ad Reference: QLD/660035/25

Closing Date: Friday, 26 September 2025

Occupational group: Marketing, PR & Communication