Digital Marketing Specialist

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• New high impact role where no two days are the same
• Hybrid role (2 days in the office) across six SE Qld Schools and beyond
• Deliberately different education model delivering real outcomes for young people

About Us

The Industry School, formerly the AITC, is unlike any other senior school. We're for young people who seek a deliberately different educational experience. An industry-driven one. For those who want to learn in the classroom, within workplaces, and on the job. We're for those young people who seek to start building real world strengths and skills now, not only in the future.

Providing a unique two-to-three-year program for young people in Years 10 to 12 we aim to seamlessly blend senior education and vocational training to engage young people in purposeful learning experiences with real-world industry relevance.

About the Role

At The Industry School, no two days are the same which is what we love here. We pride ourselves on being deliberately different and you will be a champion of this.

Reporting to the Marketing Manager, we are seeking an innovative Digital Marketing Specialist for an exciting new role at The Industry School.

This position plays a vital role in advancing the digital presence and lead generation capabilities of The Industry School, supporting our growth objectives by planning and executing innovative, high performing, and cost-effective digital campaigns and content to grow student enrolments and elevate our brand.

• Two-year contract to September 2027

Key Outcomes

• Plan, deliver and optimise paid and organic digital marketing campaigns across social media and other online platforms to drive leads and engagement.

• Lead the development and rollout of a Student Brand Ambassador program to generate authentic, student-led digital content and storytelling across our social media and new media channels.

• Communications and messaging are reflective of the School brand and purpose.

How will your typical day look? We are seeking someone to -

• Produce and manage day-to-day content planning and publishing across key social media platforms, including but not limited to Meta, LinkedIn, TikTok, Reddit, YouTube.

• Provide reporting on campaign performance across social and digital and optimise activity accordingly.

• Utilise innovative content, social and digital platforms, including new channels, to build new audiences and generate new leads.

• Manage content calendars working with internal and external stakeholders.

• Drive best practice programs by following the latest content and social trends and emerging opportunities.

• Provide expertise and guidance to support content and social initiatives involving school staff, students and leadership team.

• Manage and update content on The Industry School website, using SEO best practices to improve visibility and user experience.

• Work collaboratively with the Marketing Manager, Director of Brand, and our digital agency to deliver campaigns that support enrolment growth and awareness targets.

Values and Benefits

Our values play a critical role in cultivating culture. They set the standards for how we behave, interact with others, make decisions, and choose to act. They are:

• Take courageous action

• Contribute authentically

We value and recognise our people through a range of benefits including superannuation matching after a qualifying period, access to corporate rate health insurance, salary packaging, Employee Assistance Programs, Professional Development, and the opportunity to participate in community-based activities in Australia and Cambodia to name a few.

About You

• Minimum 3 years' experience in a similar digital marketing role, either agency or in-house.

• Proven experience managing social media channels, content calendars, and publishing tools.

• Ability to write, edit, and proof engaging digital content for diverse audiences (experience with high school students will be highly regarded)

• Understanding of basic SEO principles and best practices.

• Effective stakeholder management and interpersonal skills, with a collaborative and solution-focused approach.

• Experience using CMS platforms (e.g., WordPress or similar), social analytics tools, and campaign dashboards.

• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.

• Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.

• Valid Working with Children Check (Blue Card) or ability to obtain one.

• Permanent right to work in Australia.

To Apply

We'd love to hear from you if you're an independent self-starter who thrives in a dynamic environment, with plenty of scope to bring fresh ideas and creative ways to connect with families and young people.

If this has sparked your interest, please Apply Now as this is an immediate vacancy.

Applications close 5pm Thursday 21 August 2025

Please note: Interviewing may commence prior to the closing date on receipt of application. Candidates are therefore encouraged to apply as soon as practicable.

For further information or a copy of the Position Description, please contact Jess Van Rooyen, Talent Partner jess.vanrooyen@theindustryschool.com

The Industry School is committed to safe and supportive work practices. Candidates will be subject to relevant checks such as teacher registration check, Blue Card, referee checks, identification verification, and the requirement to disclose any information relevant to your eligibility to engage in activities including children.

Seniority level

• Seniority levelNot Applicable

Employment type

• Employment typeContract

Job function

• Job functionMarketing
• IndustriesPrimary and Secondary Education, Technical and Vocational Training, and Education Administration Programs

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