Social Media and Content Specialist
3 weeks ago
Adventure Operations (AO) is a leading Australian consumer goods company, and home to a portfolio of iconic and trusted brands, including OZtrail, Companion, Campfire, Ozpig, Roman, Elemental, Pop Up, Jamec Pem and Trade Flame.
With brands established over the last 80 years, and the creation of a new organisation in 2018, our business brings expert product knowledge and experience across the Outdoor, Leisure and Industrial categories.
About The Role
As our experienced Social Media & Content Specialist, you'll lead the creation and execution of engaging content that grows our brands across Instagram, Facebook, TikTok and emerging platforms. You'll balance hands-on creativity with strategic thinking, planning and capturing scroll-stopping content in the outdoors while also leveraging data and insights to refine performance and demonstrate impact.
Key Responsibilities
- Plan and schedule social media content across multiple platforms
- Create engaging video, photo and written content (including Reels/TikTok etc. with tools like CapCut)
- Identify, engage and manage influencer relationships and community engagement opportunities
- Coordinate and attend content shoots and campouts (min 10 per year – all expenses covered)
- Track, analyse and report on campaign performance to inform future strategy
- Support eCommerce campaigns and affiliate marketing
- Stay across social trends and adapt our approach to keep us at the forefront
- Collaborate with Product, Creative and Sales teams to ensure content reflects brand goals
We're looking for someone who's equal parts creator and strategist, with a genuine passion for the outdoors. Ideally you will have:
- 3+ years' experience in managing social media for medium to large businesses, ideally across multiple brands
- A proven track record of developing and executing content strategies that drive growth
- Strong copywriting and visual storytelling skills
- Hands-on video editing skills (CapCut or similar tools)
- Experience using Meta Business Suite, analytics and reporting tools
- Excellent organisational skills and the ability to juggle multiple projects
- A love of the outdoors—comfortable spending time at campouts, photoshoots and product launches
- Experience with Shopify and Rakuten affiliate platforms would be beneficial
We Offer More Than Just a Job, We Offer a Chance To Blend Work With Your Passion For Adventure And The Outdoors. Here's What's In It For You
- Unique lifestyle role: one week you'll be leading a TikTok campaign, the next you'll be testing new camping gear around a campfire
- 9-day fortnight & hybrid working (after probation) balance is important to us
- Generous staff, family & friends discounts across our entire outdoor product range
- A relaxed yet high-performance culture that values creativity, curiosity and ownership
- A focus on learning and development opportunities, to help you grow your career
Ready to take our outdoor brands to the next level? Hit Apply Now and send us your resume and a cover letter. Along with your CV, show us your creativity include by including some examples of social media content (static or video) that you've personally created for a brand/s.
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