Content Marketing Manager – Perpetual Asset Management

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Content Marketing Manager – Perpetual Asset ManagementApply locations Sydney time type Full time posted on Posted 2 Days Ago job requisition id R8154

• Shape the Future of Financial Storytelling

• More Time Off for What Matters:Enjoy up to 6 weeks of leave

• Flexible Work Environment:We offer hybrid working arrangements to ensure work-life balance

Perpetual (ASX:PPT) is a global fund manager managing more than $200 billionon behalf of investors.

Headquartered in Sydney, our portfolio includes leading brands such asPendal, Barrow Hanley, Regnan andTrillium, each committed to excellence in asset management and sustainable investing.

Join Perpetual as ourContent Marketing Managerand lead the creation of high-impact content to promote our respected Australian investment strategies and fund managers. This is your opportunity to influence how our brand connects with investors and drives business growth. This role is part of a Sydney-based marketing team delivering campaigns, events, digital marketing and other activity to achieve brand and sales objectives in Australia.

AsContent Marketing Manager you'll lead the creation and publishing of compelling editorial, audio, and video content across web, social media, newsletters, and more. Your work will support brand and sales objectives for Perpetual's Australian asset management business.

We're looking for a creative and strategic thinker with a passion for content and digital publishing and or someone to challenge our content strategies and dream up innovative new creative to lift brand equity and generate sales leads.

Key Responsibilities

• Develop and manage a content calendar across editorial, video, and podcast formats

• Commission, edit, and publish content such as portfolio manager interviews for web, social media, newsletters, and product materials

• Collaborate with internal stakeholders and external writers/producers to ensure timely delivery

• Ensure all content meets compliance standards and maintain approval records

• Oversee newsletter publishing and EDM distribution

• Monitor content performance and prepare monthly engagement reports

• Align content with campaign goals to drive brand awareness and generate sales leads

• Apply SEO best practices to optimise content visibility and engagement

About you

• Degree in journalism, marketing, communications, or related field

• Experience in finance, business journalism, or corporate communications

• Passion for economics, investing, and global market trends

• Strong writing and editing skills with the ability to simplify complex topics

• Experience in online publishing using CMS platforms

• Familiarity with newsletter tools (e.g., Adobe Marketo)

• Basic image/video editing and audio production skills

• Understanding of SEO and digital marketing best practices

• Excellent communication and stakeholder management skills

• Deadline-driven and detail-oriented with strong project management skills.

If you're excited about creating impactful content and shaping the voice of a leading financial brand, we'd love to hear from you.

How we work

Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions we ask and the problems we solve.

Employee benefits

• Work from anywhere in Australia for up to one month each year

• An annual allowance to empower you to prioritise your personal wellbeing

• Study support and commitment to supporting professional development

Diversity and inclusion

• Strong commitment to all aspects of Diversity and Inclusion through a robust 7 pillar strategy

• A growing number of employee-led networks who work to raise awareness and drive continued change

• We support over 50 First Nations Communities, helping to secure the communities' future. We encourage applications from Aboriginal and Torres Strait Islander People

We're committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive .

About UsOur People

Each and every day our people bring to life our enterprise behaviours – Stretch, Own It, and Make an Impact. The Perpetual team is diverse, expert and driven by the belief that we can make a difference in the lives of our clients. We value integrity, skill and teamwork and seek to find the best in each individual. Our reward is personal and professional development and the pride that comes from doing the best for our clients.

Our History

In 1885, a committee of business and professional people, including future Prime Minister, the Honourable Sir Edmund Barton, gathered in Sydney for the purpose of forming a trustee company. Perpetual Trustee Company Limited was formed on 28 September 1886 and since then has been entrusted by generations of Australians to manage, grow and protect their wealth.

Through wars, recessions and financial crises, we have continually evolved to meet the challenges of constant social, technological and economic change. Our core values and financial principles have endured through time and will continue to endure.

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