Patient Pathway Development

1 week ago

City of Canada Bay Council, Australia GlaxoSmithKline Full time
Site Name: Australia - Victoria - Abbotsford
Posted Date: Mar 3 2025

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

We are at an exciting point, strengthening our presence and influence in the global Haematology market. With several exciting product launches scheduled over the next few years and a multitude of ongoing research initiatives, there has never been a better time to be part of our journey.

About the Role

GSK is seeking a highly skilled and motivated Patient Pathway Development - Brand Manager to join us. Reporting to the Marketing Manager (Haematology); this newly created role will be responsible for identifying and developing the optimal care pathway for patients being treated for Multiple Myeloma.

Your role will be varied and will include:

  1. Develop and implement patient support programs to improve patient outcomes
  2. Create and execute strategic plans for patient care, including identifying key ophthalmic and optical partnerships
  3. Establish a deep understanding of the eye care pathway in hospitals and key accounts, through interactions with KeyEE, Heads of departments, Pharmacists, Market Research & Marketing Insights
  4. Develop and implement an in-care optical program to ensure the appropriate use of treatment and develop solutions to improve patient care
  5. Utilise strong business acumen to drive program success and ensure alignment with GSK's goals
  6. Gather and analyse actionable insights to inform strategy and program development
  7. Collaborate with cross-functional teams to integrate patient pathway strategies into broader organisational objectives to ensure a successful launch

About you

To be successful in the role, you will have a significant background in marketing within the oncology or ophthalmology therapeutic areas. You will have a strong understanding of the eye care pathway in hospitals and key accounts.

You will also:

  1. Hold a Bachelors degree in Marketing, Business, Healthcare or a related field. Advanced degree preferred
  2. Have demonstrable launch experience
  3. Have extensive Project Management experience in developing and leading access programs
  4. Possess strong business acumen and analytical skills
  5. Be knowledgeable about the pharmaceutical industry, including competitors and market trends

Why join us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you'll enjoy:

  1. A flexible and life-friendly working approach, allowing you to do your best work
  2. Being in a diverse organisation that reflects the communities that we work within
  3. Development and progression at a global scale, with international opportunities
  4. 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
  5. Option to purchase up to 4 weeks' additional leave per year
  6. Access to discounted health insurance
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