Content Creator

4 days ago

Sydney, New South Wales, Australia Hatch Full time

Join to apply for the Content Creator role at Toffee.

This is a Content Creator role with Toffee based in Sydney, NSW, AU.

Overview

Do you want to be TikTok famous? Are you a go-getter who loves turning ideas into content fast? Do you want hands-on experience scaling a brand from day one? Toffee is building a new kind of social app and is looking for a Content Creator to help bring it to life online. If you live for TikTok trends, know how to make content that pops, and want hands-on experience scaling a brand from scratch, this is your shot.

What You'll Do
  • Create content: design, film, and edit fun, engaging, thumb-stopping posts for TikTok and Instagram.
  • Experiment like crazy: spot trends, memes, and new formats early, put your spin on them, and test fast to see what sticks.
  • Shape our brand personality: help define how Toffee talks and shows up online through authentic, relatable storytelling.
  • Collaborate: bring fresh creative ideas to campaigns, launches, and hype moments, working directly with founders and the team.
  • Track performance: use insights to figure out what's resonating (and what isn't), and apply learnings to make each post sharper.
  • Own the process end-to-end: from shooting and editing to posting and engaging with comments, you'll learn by doing and see your content go live in real time.
  • Contribute beyond content: get involved in community building, campaign ideas, and whatever else it takes to grow an early-stage brand.
Who You Are
  • A current uni student (or recent grad) looking to break into the startup and content world.
  • Confident both behind the camera and in front of it, shooting at every opportunity you get.
  • Already making content whether it's on your personal TikTok/Instagram, for a side hustle, or for a brand.
  • Obsessed with social media, you know the trends before they hit explore, and you love figuring out why some posts go viral and others flop.
  • Creative, scrappy, and comfortable figuring things out on the fly - no task is too small if it gets the job done.
  • Excited by the idea of working in a startup where ideas move from concept → live in days, not months.
  • Someone who thrives in collaboration but isn't afraid to run with an idea and make it happen.

Note: Regardless of what you come in knowing, you'll be learning new things all the time and the Toffee team will support your growth.

Please consider applying even if you don't meet 100% of what's outlined.

Key Responsibilities
  • Creating content
  • Experimenting with trends
  • Tracking performance
Key Strengths
  • Content creation
  • Trend analysis
  • Storytelling
  • Video editing
  • Brainstorming
  • Performance tracking

Why Toffee is partnering with Hatch on this role. Hatch exists to level the playing field for people exploring careers. When you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Toffee, not with Hatch.


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