Director, Healthcare Finance

Join one of Canada's fastest-growing companies and be part of something extraordinary – welcome to goeasy At goeasy, our people and culture are at the heart of everything we do, and we're proud to be recognized for it. We've earned accolades such as Waterstone Canada's Most Admired Corporate Cultures, Canada's Top Growing Companies, and the TSX30, highlighting us as a top performer on the TSX. We're also named a Greater Toronto Top Employer and recognized by Great Place to Work for having the Best Workplaces for Women, one of the Most Trusted Executive Teams, and being included on TIME Magazine's 2025 list of Canada's Best Companies. These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada's leading alternative consumer lenders, we're passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare. If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you Join us, and together, let's create a future of financial empowerment.

Location: LendCare – Pickering, ON

• Not located nearby? No problem — we offer travel reimbursements for HWY 407 to help offset your commute, and relocation support is available for the right candidate.
• Our office is conveniently located just steps from Pickering GO Station, with a direct walkway leading right to our building.
• This role will also involve travel to visit key partners and clients, and flexibility will be provided based on business needs.

Role Overview: Reporting to the Chief Revenue Officer, the Director, Healthcare Finance (Point of Sale) will own the growth and performance of LendCare's healthcare financing channel. This includes driving new merchant acquisition, deepening engagement with existing partners, and ensuring the full end-to-end experience — for both merchants and customers — is seamless, efficient, and value-generating.

You'll lead a national sales team, define go-to-market strategy, and work cross-functionally with internal teams to scale our presence across healthcare sub-verticals such as dental, vision, veterinary, and elective care. As we grow, you'll play a critical role in identifying and mitigating customer-level friction (e.g., fraud, cancellations, support escalations), ensuring a high-performing and resilient program.

• Strategy & Channel Growth
• Define and execute the growth strategy for LendCare's healthcare vertical, with clear targets across acquisition, penetration, and utilization.
• Identify high-potential healthcare sub-segments and tailor strategies to fit market needs.
• Evolve our offering by working with product, pricing, and marketing to enhance value and competitiveness.
  • Sales Leadership & Merchant Acquisition
  • Lead and develop a high-performing sales team with national scope.
  • Drive full-funnel merchant acquisition — from prospecting to onboarding — ensuring a strong conversion pipeline.
  • Build trusted relationships with industry stakeholders and healthcare business decision-makers.
    • Partner Enablement & Portfolio Performance
    • Ensure new merchants are activated quickly and effectively, in collaboration with onboarding and support teams.
    • Enable partners through training, sales tools, co-marketing, and performance insights to drive increased financing usage.
    • Monitor partner performance and apply targeted interventions to address underperformance or scale high-potential accounts.
      • Customer Experience & Risk Oversight
      • Own the full picture — not just the B2B side, but the end-user journey.
      • Work with internal teams to reduce customer friction, including fraud prevention, cancellation rates, and issue resolution.
      • Proactively manage the impact of partner behavior on customer experience and LendCare's portfolio health.
        • Cross-Functional Collaboration
        • Partner with Marketing, Credit, Product, and Operations to ensure alignment across the customer and merchant lifecycle.
        • Share market intelligence to support continuous improvement of our platform, policies, and user experience.
          • Data & Reporting
          • Track and analyze performance across KPIs: merchant acquisition, partner activation, utilization, originations, and customer outcomes.
          • Deliver actionable insights and strategic recommendations to senior leadership.

What You Bring (Qualifications)

• 8+ years in business development, partnerships, or channel leadership, ideally in financial services, health services, or POS financing.
• 5+ years of people management experience with a track record of building and leading high-performing teams.
• Proven success launching or scaling a vertical, with accountability for both strategy and execution.
• Strong understanding of merchant and customer lifecycle management.
• Experience navigating the nuances of healthcare sales and compliance.
• Commercially driven, highly analytical, and customer-obsessed.
• Excellent communicator and relationship builder.
• Bachelor's degree in business or a related field; MBA or equivalent considered an asset.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Diversity, Inclusion, and Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

#LI-RU1