Communications Senior Manager

3 weeks ago

Perth, Western Australia Bankwest Full time

See yourself in the team

Bankwest's ambition is to be Australia's favourite digital bank. The Corporate Affairs centre of excellence forms part of the Customer, Marketing and Communications team. It plays a critical role in engaging with Bankwest colleagues and stakeholders on Bankwest's evolving journey, including its national growth strategy and innovative digital banking offering, its customer-obsessed team of WA-based colleagues, and Bankwest's broader social and economic impact as a major WA-based national business and employer.

Do work that matters

The Senior Manager, Communications plays a pivotal role in protecting and promoting Bankwest's brand and reputation. This role leads the development and execution of strategic communications programs across media relations, stakeholder engagement, issues and crisis management, and content creation and distribution. The successful candidate will be a trusted advisor to senior leaders and a key contributor to Bankwest's external narrative.

To be successful in this role, some of the broad roles and responsibilities may include :

Media Relations

Serve as a primary media contact, managing relationships with key journalists and outlets to maximise positive exposure

Develop and execute proactive media strategies aligned with Bankwest's business priorities and campaigns.

Provide media training and briefing support to senior leaders and spokespeople.

Stakeholder Engagement

Build and maintain strong relationships with internal and external stakeholders, including regulators, industry bodies, and community partners

Support speaking engagements and public appearances, ensuring alignment with Bankwest's strategic messaging

Issues and Crisis Management

Lead the Communications Response Team (CRT) during crisis events, coordinating with the First Response Team (FRT) to deliver timely and accurate communications

Maintain and evolve Bankwest's Crisis Communications Plan, ensuring readiness across channels and teams

Monitor emerging issues and provide strategic counsel to mitigate reputational risk.

Content Development and Distribution

Create and manage high-impact content across earned, owned, and social channels to support Bankwest's narrative and leadership visibility

Collaborate with digital, legal, and customer teams to ensure content is compliant, engaging, and responsive to audience needs

Oversee quarterly media analysis and sentiment tracking to inform content strategy

We're interested in hearing from people who possess the following :

Proven experience in senior communications roles, preferably within financial services or regulated industries.

Demonstrated success in media relations, crisis communications, and stakeholder engagement.

Exceptional writing, editing, and storytelling skills across formats and platforms.

Strong understanding of digital media, social platforms, and analytics.

Working with us

We support our people with the flexibility to balance where work is done with at least half their time each month connecting in office . We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

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