Social Media Manager

Social Media Manager

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Bastion is an independent agency that exists to put brands, organizations and people in a position of strength. Our integrated model sees brand, digital, social, influencer, experiential and research experts sitting side by side, working together on major brands to solve their marketing challenges.

Our culture is built on integration, collaboration, diversity, curiosity, creativity, and fun. We ask our team to be all in, to relentlessly think, pursue and discover imaginative ways to advance our client's business, challenge norms, reject mediocrity and dare to be different (because the same is, well, just the same). We are never afraid to go against the grain in order to do work that moves people.

About the Role

Located in our Sydney office, you're a Social Media Manager reporting to the Senior Account Director – Social. You will help lead the implementation and support channel & community planning across all social media platforms for one of the agency's tier one social accounts.

Responsibilities:

1. Social Content Calendar Management

• Plan and maintain detailed social media content calendars for each client and campaign.
• Ensure calendars align with brand tone, business objectives, and campaign briefs.
• Schedule posts across platforms using tools like Hootsuite or Sprout Social.
• Coordinate with internal teams to align content deadlines and publishing schedules.
• Update and adjust calendars in real time to accommodate changes or optimisations.

2. Community Management

• Monitor client social media channels daily for comments, messages, and engagement.
• Respond to audience interactions in a timely, brand-appropriate manner.
• Escalate issues or sensitive feedback to the relevant internal or client teams.
• Help grow community engagement through strategic interaction and conversation.

3. Caption Writing

• Write engaging and platform-appropriate copy that aligns with each client's tone of voice.
• Adapt messaging for various social platforms (Instagram, TikTok, LinkedIn, etc.).
• Collaborate with creative and strategy teams to ensure captions support visual content and broader objectives.
• Maintain a consistent brand voice across all social touchpoints.

4. Reporting & Analytics

• Track content performance using platform analytics and third-party tools.
• Create weekly/monthly reports to show engagement, reach, growth, and other KPIs.
• Interpret data to provide actionable insights and optimisation strategies.
• Identify trends, content types, or platforms that are performing well or underdelivering.
• Act as the day-to-day lead for managing social channels across clients.
• Ensure timely and accurate posting of approved content.
• Review posts for alignment with briefs, brand tone, and platform best practices before publishing.
• Troubleshoot technical or scheduling issues as they arise.

6. Cross-Functional Collaboration

• Work closely with social creatives to plan and brief in content that meets campaign goals.
• Collaborate with account service teams to ensure client feedback and objectives are clearly incorporated.
• Liaise with production to align timelines and deliverables for social content

7. Social Creative Custodian

• Ensure brand elements are reflective of channel best practice, are cohesive and visually engaging
• Review content layout ahead of scheduling to ensure strategic placement.
• Understand what makes good content, keen eye for creative aligned to implementation
• Led the end-to-end influencer management process, including talent research, shortlisting, and outreach across macro, micro, and niche creators aligned to campaign objectives and brand safety.
• Negotiated influencer rates, usage rights, and deliverables to align with client budgets and timelines, ensuring cost efficiency while maintaining content quality and impact.
• Developed detailed influencer briefs, ensuring clarity on brand messaging, content direction, usage rights, and legal requirements; facilitated content reviews and revisions to meet brand safety standards.
• Managed influencer timelines, approvals, and content delivery; collaborated with creators for smooth execution and provided clients with performance wrap-ups, asset recaps, and insights.
• Mangement of contra influencer campaigns, including talent selection, sending product kits/boxes, tracking content delivery, and reporting on asset performance and earned media value.

What you bring

• Minimum 2-3 years social media experience in a similar Social Media channel and community role.
• A degree in Communications, Marketing, Journalism or PR.
• Channel first knowledge – you will be at the forefront of trends, channel updates and the cultural conversations that are happening.
• Experience of paid media tools to boost content is a benefit
• Previous experience of social community leadership, both service and engagement
• Experience of working with social media platforms and scheduling tools such as Dash Hudson, Sprout and Sprinklr

What We Offer

• A supportive culture focused on collaboration and personal growth
• A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
• The opportunity to work on fully integrated campaigns that expand your experience in the marketing and communications landscape
• Robust G&D program training throughout the year
• Happy Days and Birthday Leave
• Culture Club: a calendar of events that connects our team in creative and fun ways
• CSR leave

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Advertising, and Art/Creative
• IndustriesAdvertising Services

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