Social Media Manager

2 days ago

Sydney, New South Wales, Australia The Aje Collective Full time

Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.

Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.

Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.

Join icon fashion house Aje as the Social Media Manager at our Aje Head Office in Redfern.

About this opportunity:

  • Develop and execute social media strategy across multiple brands and channels.
  • Drive storytelling and engagement on key platforms, especially TikTok and Instagram.
  • Plan and brief content shoots with a "content for purpose" mindset.
  • Work closely with the Content Producer and Creative team to deliver impactful assets.
  • Recommend and implement new content formats to engage audiences and drive sales.
  • Lead content and strategy execution for key events, partnerships, and activations.
  • Connect offline retail experiences with online social presence.
  • Collaborate with Marketing Manager to amplify partnerships and campaigns.
  • Stay across new platforms and emerging technologies to keep Aje ahead of the curve.
  • Create annual social strategy, KPIs, and content roadmaps to achieve growth targets.
  • Build innovative campaigns that align with brand pillars and seasonal storytelling.
  • Manage daily publishing, copywriting, and community engagement across all channels.
  • Develop an "always-on" approach with content cadence tailored to each platform.
  • Repurpose user-generated and tastemaker content to drive reach and authenticity.
  • Maintain consistent brand tone of voice across all social touchpoints.
  • Partner with PR, Marketing, and Digital teams to align paid and organic strategies.
  • Monitor KPIs and performance across growth, engagement, and conversion metrics.
  • Analyse and report on performance weekly/monthly with actionable insights.
  • Benchmark against industry trends and propose new opportunities to grow brand awareness.
  • Actively engage with the community, responding to messages, comments, and tagged content.

You will bring:

  • 3-4+ years experience within an organic social media-related role with demonstrable results
  • Extensive experience in creating highly-engaging content, suitable for specific target audiences
  • Excellent copywriting skills and strong verbal communication
  • Highly organised
  • Analytical, with an ability to analyse data and present results to senior stakeholders
  • A sound understanding of and passion for the wider fashion world
  • A deep understanding of the digital and social media landscape, and the ability to stay ahead of industry trends and drive digital progression
  • Ability to think on a global scale, with both the domestic and international consumer in mind
  • Excellent attention to detail and a keen eye for visual details and accuracy
  • Fluency in Adobe Creative Suite
  • A passion to deliver excellent community management

What do we offer?

  • Generous salary packaging
  • It is hard not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
  • Your growth is our growth, training and development programs are recommended and encouraged
  • Celebrate milestones such as, Birthdays with Aje leave benefits
  • Access to our comprehensive Employee Assistance Program designed to support your wellbeing
  • No key achievement and success goes unnoticed
#J-18808-Ljbffr

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