Graphic Designer

Join to apply for the Graphic Designer (Men's RWC 2027) role at World Rugby

Join to apply for the Graphic Designer (Men's RWC 2027) role at World Rugby

Closing date for applications is midnight on Thursday 11th September 2025

Based in Sydney (Gadigal)

The Rugby World Cup Australia Local Operating Company (LOC) is searching for a highly capable and passionate Graphic Designer to join our team

The Graphic Designer will play a key role in the development and production of creative graphic assets for Men's Rugby World Cup across Australia in 2027 (RWC 2027). This position will be responsible for bringing to life assets and creative materials that are specific to the Tournament across all areas of the business. This role will be a key member of the Marketing and Communications team, and the ideal role for a creative who thrives on challenges, has a strong passion for design and driving business success, performs well in a team environment and is always thinking of fresh creative ideas.

This is an exciting and unique opportunity to be a part of a global event that will set new standards and drive the growth of rugby. We are looking for candidates who are passionate about sport, understand the power it has to make a difference and have a strong commitment to promoting diversity and inclusion. You will be part of a team that aims to inspire a new generation of fans and participants.

About the role

• Work closely with the World Rugby (WR) Global Marketing, Brand and Content teams and LOC teams to roll out branded assets required
• Application of brand assets for Men's Rugby World Cup 2027 including social, CRM, PR/editorial, outdoor and earned media across Tournament campaign, and other assets as required
• Support the production of localised assets for host cities and venues for them to use across their promotional activity
• Support the development of the assets of the Tournament look and feel across venues, non match venues, team bases, conferences etc.
• Support brand standards for all the RWC 2027 functional areas to ensure consistent and professional positioning of RWC 2027 and its brand portfolio
• Support work to create further brand guidelines and principles to ensure users of Men's Rugby World Cup 2027 can work with the brand and to protect their integrity
• Assist the LOC team to develop high standard presentations and publications to ensure a consistent look
• Build strong relationships with key stakeholders within the LOC and also at World Rugby
• Ensure concepts, designs and assets are delivered on time, in full and on budget
• Report directly to the General Manager – Marketing & Communications and work very closely with the Senior Marketing Manager and Senior Media and Communications Manager in the LOC. The Graphic Designer will also work very closely with the Brand team at World Rugby.

About you

• Proficiency in Adobe Creative Cloud suite (InDesign, Illustrator, Photoshop, AfterEffects, PremierePro)
• You have at least 5 years' experience working in a similar role and understand how to apply brand guidelines
• Ability to understand and follow brand guidelines to create original assets for print and digital materials such as brochures, event branding, packaging and web banners
• Attention to visual details, ensuring brand consistency throughout various marketing projects
• Understanding and experience in working with brand identities
• Clear understanding of requirements and considerations for digital, print formats, colour spaces, and specifications
• Experience with both small and large format printing
• Ability to meet deadlines and collaborate with team members
• Keeping up-to-date with industry developments and trends, generating fresh concepts
• You have the proven ability to collaborate with colleagues to effectively deliver on mutual objectives
• A passion for sport and to contribute to the further growth of the game
• Role-models World Rugby values of Discipline, Respect, Integrity, Passion and Solidarity
• You are adept at working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments with a positive 'can-do' attitude
• You are flexible to work irregular hours, including evenings, weekends, and holidays, depending on event schedules
• Excellent planning and organisational skills, managing multiple workstreams at once; meticulous attention to detail.
• Can navigate ambiguity and cut through complexity, taking a logical and creative approach to problem-solving.

About us

World Rugby is the international federation responsible for the global development of rugby union. Its strategic mission is to accelerate the growth of rugby, inspiring more people to engage with the sport. Australia's hosting of Rugby World Cups 2027 and 2029 are at the heart of that mission, representing an unparalleled growth opportunity for rugby in Australia, the region, and the global game more broadly.

Men's Rugby World Cup 2027 is rugby union's pinnacle event contested every four years by the world's best nations.

For six weeks from 1 October- 13 November 2027, Australia will welcome the world to a nationwide festival of rugby, celebrating its rich culture and heritage, and kicking off a new era of rugby that will have a positive impact for Australia, Oceania and the game globally.

With an expanded format contested by the world's top 24 teams, Men's RWC Australia 2027 will inspire an entire generation and break down barriers by making rugby even more accessible, relevant and inclusive, boosting rugby's fanbase and participation globally.

All revenue generated by Men's RWC 2027 will be reinvested in the sport, supporting World Rugby's global growth ambition, its 133 member unions and six regional associations.

Rugby World Cup is one of the biggest sporting and entertainment brands in the world and the dual men's and women's hosting model creates a transformative opportunity to showcase the very best of rugby and Australia to an unprecedented global audience.

RWC 2027 tournament will be a nationwide celebration of the sport, its values and Australia's cities, culture and people, engaging new audiences and inspiring a new generation of fans and players. In Australia, the tournament is expected to generate $1.3B in direct visitor expenditure across Australia from more than 250,000 international visitors and inject a further $80m into the Australia economy as a result of hosting in 2027 alone.

Whilst the LOC has carriage of both the 2027 and 2029 RWC's, all roles are being recruited on the basis of working to deliver 2027, with a contract end date reflective of the successful conclusion of 2027. All roles within the LOC will be reviewed at the appropriate point in time to determine whether they will be extended to cover 2029 and to suit the needs of the business at that time.

How to apply

Please submit your CV (maximum 3 pages), along with a cover letter detailing your suitability for the role to the APPLY NOW link.

All applicants need to be able to obtain their own working rights in Australia.

RWC Australia is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.

The role offers hybrid working during the initial phases of planning, noting that as the event draws near the role will be required to be full time in the office integrating with the rest of the team. The current planning for 2025 & 2026 is based on:

• 3 x core office days – Tuesday, Wednesday and Thursday
• 2 x flexible days, where you can work from home if you prefer (Monday & Friday)

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionDesign
• IndustriesSpectator Sports, Graphic Design, and Events Services

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