Senior Paid Media Specialist

Company Description

Discover Your Path at Keypath

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Overseeing junior team members and their respective portfolios.
• Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.
• Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook).
• Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.
• Meet and exceed student enrolment KPI's for managed Australian university partners.
• Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners.
• Regularly analyse, monitor and report on campaign performance from click through to enrolment.
• Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.
• Forecast estimated lead volume and media spend to inform budgeting decisions.
• Work with Creative/Content stakeholders to develop engaging and effective creative.
• Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.

Education:

• Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)

Experience:

• Hands-on experience managing high performance PPC campaigns in a commercial environment
• Strong numerical reasoning and analytical capability
• Confident engaging with stakeholders and ability to clearly communicate technical issues
• Experience in forecasting spend and lead targets across multiple channels
• Excellent organisational and time management skills with strong attention to detail

Technical:

• Strong experience advertising with Google Ads, Facebook and LinkedIn
• Google Ads & Analytics certification
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager

Additional:

• Experience in putting together a presentation and presenting
• Experience in new and emerging channels such as TikTok

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success.
• Internet Allowance for remote work.
• Paid Mental Health days for your well-being.
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support.
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6on 2024the Best Places to Work Australia).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath