SEO Manager

This is a SEO Manager role with Domain based in Sydney, NSW, AU. Role Seniority - mid level.

We shine a light on all things property. Our business aims to simplify the property journey for all involved; motivated by expertise and our exclusive data. Changing the way people engage with property requires a team of diverse thinkers.

• Own and deliver organic search strategies that support business goals across Domain Group's portfolio of sites.
• Champion SEO as a key customer acquisition channel across teams including Product, Marketing, Design and Tech.
• Support roadmap prioritisation, especially for major properties like Allhomes and
• Drive initiatives around technical audits, site architecture, structured data, keyword strategies and internal linking.
• Monitor site performance, report on experiments and proactively flag issues or opportunities.
• Collaborate with Marketing to align SEO strategy with editorial content and provide topic and keyword insights.
• Upskill the broader business through SEO workshops and guidance on best practice implementation.
• Stay ahead of the curve on SEO trends, industry changes, competitor strategies and LLM-based search evolution.

• 3+ years of SEO experience, ideally with enterprise-level websites.
• Proven track record in keyword research, technical audits and content optimisation.
• Proficiency in HTML, CSS, JavaScript and familiarity with PHP.
• Experience working in cross-functional teams, with strong communication and stakeholder management skills.
• A solid understanding of data, analytics and reporting – Google Analytics, SQL and Tableau are a bonus.
• Hands-on experience with SEO tools such as Screaming Frog, aHrefs, SEMrush and DeepCrawl.
• A proactive mindset with attention to detail, curiosity and the ability to explain SEO to all audiences.
• Bonus points for familiarity with AI and LLM tools (such as ChatGPT, Perplexity), experience in real estate or media, and knowledge of SEO measurement in AI-generated search results.

We're the kind of place you can make a real impact, with a workplace culture where you can be you. It's a fun, safe space where you'll always feel you belong.

• Flexible hybrid working – 5 days a fortnight in the office.
• First-rate parental leave and wellbeing policies.
• Access to Perkbox, giving you discounts across healthcare, entertainment, food, utilities and more;
• Continuous opportunities to leap, learn and grow in a team that values creativity and innovation.

We'll give your application thoughtful attention and get back to you as soon as possible. If there's a match, one of our recruitment consultants will reach out so keep your phone handy. We're genuinely excited about the chance to work together and make a meaningful impact.

Domain Group is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at or leave a message on and we will get back to you.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Internet Marketplace Platforms

A Final Note: This is a role with Domain, not with Hatch.