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Marketing Specialist
1 month ago
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Complete Furniture Works Pty Ltd (CFW) is one of Australia's leading designers, distributors, and importers of premium office furniture. We specialise in innovative and functional commercial furniture solutions, including metal storage, executive desks, seating, and tabling. From stock lines to custom-made pieces, we service a broad range of commercial and workplace environments. Our Tullamarine headquarters features a state-of-the-art showroom and warehouse with stock ready for immediate dispatch. At CFW, we pride ourselves on excellence in service, industry expertise, and long-term partnerships. As we continue to grow, we are seeking a dynamic Marketing Specialist to lead our marketing strategy and campaigns across digital and traditional platforms.
Position OverviewWe are seeking a passionate and results-driven Marketing Specialist to develop, implement, and monitor marketing strategies that enhance brand visibility, drive sales growth, and strengthen engagement with our distributor network and commercial clients.
Key Responsibilities- Assist management with developing marketing plans and policies that align with company objectives
- Plan and coordinate marketing and promotional campaigns across digital and traditional channels
- Advise management on marketing strategies to support business goals and sales targets
- Coordinate creation of marketing collateral (including copywriting, design, digital content, and printed materials)
- Manage content scheduling and publishing across social media platforms and company website
- Conduct market research to identify trends, customer needs, and competitor positioning to determine business opportunities
- Monitor and report on campaign effectiveness using analytics tools, providing data-driven insights
- Oversee SEO, Google Ads, and email marketing campaigns to maximize online visibility and lead generation
- Collaborate with product and sales teams to align marketing initiatives with commercial objectives
- Assist with product launches, trade shows, and promotional events
- Support continuous improvement of marketing assets and branding consistency
- Bachelor's degree
- 2 years relevant experience in marketing or similar role
- Strong creative and analytical skills
- Strong knowledge of marketing principles, strategies, and digital marketing tools
- Excellent written and verbal communication skills, with the ability to create compelling content
- Strong organizational and project management abilities to manage multiple projects simultaneously
- Ability to work collaboratively in a team environment
- Proficient in both English and Chinese
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Furniture and Home Furnishings Manufacturing
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