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eCommerce Coordinator
4 weeks ago
Join to apply for the eCommerce Coordinator - Skechers role at Accent Group Limited
23 hours ago Be among the first 25 applicants
Join to apply for the eCommerce Coordinator - Skechers role at Accent Group Limited
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Welcome toSkechers Australia,where we're not just selling shoes; we're shaping lifestyles Skechers is a global leader in the footwear industry, known for our innovative designs, superior comfort, and a commitment to providing the ultimate walking experience. As a brand that transcends boundaries and trends, Skechers has become synonymous with fashion-forward and comfortable footwear.
About The Role:
Responsible for management and maintenance of Skechers Australia & New Zealand's eCommerce Websites. Assist the eCommerce Manager to deliver the digital strategy and provide a superior ecommerce experience.
Your key responsibilities include but not limited to:
Website Management & Maintenance
Drive online sales to help meet financial targets and profit budgets. Ensure the experience for the online customer is reflective of the brand's UPS's & customer service values.
- End-to-end management of new product uploads, including copywriting, coordinating photography and inventory management
- Ensure product enrichment is managed efficiently, with strong attention to detail and in a timely manner
- Effectively and efficiently create and maintain product data spreadsheets for enrichment (Microsoft Excel)
- Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategy
- Maintain the management categorisation of all products on-site, regularly updating new arrivals, best sellers and sale products
- Collaborate and liaise with product team to understand product delivery dates and SOH across the retail network to manage online product enrichment processes and timelines
- Work with SEO teams to ensure products and content are optimised for search and adhere to SEO best practice
- Support marketing campaigns, product launches and retail activities with regular and relevant content updates
- Manage homepage banner and website content updates to align with digital marketing calendar
- Support Ecommerce Manager with pricing & promotions as required
Implementation of digital and content marketing plan that delivers increased engagement and conversion rates.
- Proactivity manage and maintain integrity of the subscriber database ensuring it is up-to-date and as accurate as possible
- Support the CRM team to grow the subscriber database through implementation of tactical acquisition campaigns
- Support retail network in updating store contact details on the websites and through Google Places
- Develop and implement relevant content and product landing pages to support marketing campaigns as required
- Assist in the implementation of the content marketing strategy through the email marketing, social and blog channels, whilst ensuring all content is on brand
- Analyse and report on ROI of campaign outcomes
- Blog copywriting and SEO implementation
Deliver on-brand, best-in-class online customer experience.
- Apply a customer centric approach to all work
- Acting as the ecommerce ambassador and supporting the customer service team to ensure all online customers are given an outstanding level of customer service experience
- Liaise and collaborate with various departments to ensure we are delivering best in class, seamless customer experience
- Be first point of contact for the network and customer service team for operational & product concerns
Provide technical and testing support with responsive, problem-solving abilities.
- Troubleshoot site process issues or customer service queries and escalate to as required
- Assist with the implementation of new website features and integrations when necessary
- Assist in site testing
Ensure all administrative tasks are completed in a timely manner and reporting deadlines are met.
- Contribute to weekly online performance and trade reports
- Monitor online and instore top-selling products to assist in optimisation of onsite product merchandising
- Attend regular meetings as required, producing documentation of topics covered with clear outcomes and action points
- Provide support to other ecommerce team members as required
- Proficient in the use of AP21 highly regarded
- Comfortable with V look up, pivot tables and excel formulas
- Photoshop or graphic design experience highly regarded
- Google Analytics experience (or similar)
- Copy writing capabilities
- Footwear and trend obsessed passionate about the retail/digital/social space
- Highly organised with strong attention to detail
- Passionate, with a can-do attitude
Seniority level
- Seniority levelNot Applicable
- Employment typeFull-time
- Job functionAdministrative, Analyst, and Product Management
- IndustriesHospitals and Health Care, Non-profit Organizations, and Government Administration
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