Marketing Specialist

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We're not your typical golf company. And this isn't your typical marketing role.

X-Golf and Hey Caddy are changing the way people experience golf. From competitive league nights to team parties, themed mini golf to data-driven swings, we're blending tech, entertainment and sport into something seriously fun.

At X-Golf, we've built a community where players of all levels come together to compete, connect and have a good time. Hey Caddy takes the vibe even further with immersive, themed mini golf courses designed for social play, celebrations and everything in between. Together, we're leading the indoor golf category with innovation, personality and purpose.

Our head office team is small, sharp and growing fast. We move quickly, collaborate tightly, and genuinely enjoy what we do. We're big on creativity, commercial thinking and making things happen.

This role is your chance to bring great campaigns to life, support a strong franchise network, and be part of something exciting as we continue to scale.

If you're looking for a place where culture is real, where your ideas are heard, and where no two days look the same, you might just love it here.

A few fun perks you should know about:

• Office with a fully equipped bar and golf simulator (yes, really)
• Hybrid working setup (2–3 days in office, rest remote)
• Regular team events
• Room to grow: growing company, new ideas, national scale
• Work alongside people who genuinely love what they do

ABOUT THE ROLE

We're looking for a Marketing Specialist who's commercially minded, organised, and advanced in using AI platforms well beyond just ChatGPT. You'll own campaign execution, our CRM (ActiveCampaign), and sales-driven marketing initiatives, making sure these areas run smoothly, deliver results, and drive growth.

This is a hands-on, proactive role where you'll take national campaigns from concept to rollout, support the sales team with marketing activities, and lead our customer lifecycle marketing. You'll also help franchise partners execute campaigns locally, ensuring alignment and impact.

We're a market leader in golf entertainment — creative, driven, and serious about making marketing smarter through AI and new tech. If you want to be part of a team that loves what we do, you'll fit right in.

WHAT YOU'LL BE DOING

• Oversee end-to-end campaign execution and communication, ensuring national campaigns are delivered on time, on brand, and with strong follow-through across in-venue, EDMs, sponsorships and local activations.
• Own our CRM platform (ActiveCampaign) — building, scheduling and reporting on customer campaigns to drive engagement and loyalty across our venues.
• Support the sales department's marketing initiatives, creating targeted campaigns and materials that directly drive franchise sales and business opportunities.
• Provide tools and guidance to franchise partners, helping them execute national campaigns and CRM activities effectively at a local level.
• Analyse and report on campaign and CRM performance, using insights to make data-driven recommendations that improve future marketing efforts.
• Confidently leverage your advanced understanding and use of AI platforms to enhance how campaigns are planned, created, delivered and optimised. We're looking for someone who actively uses AI to push marketing forward, not just experiment casually.
• Work closely with our PR consultant on franchise-focused campaigns, activations and sponsorships.
• Collaborate daily with our Digital Specialist (Digital & Communications) and report directly to the Head of Brand & Marketing to ensure all marketing aligns with our broader brand strategy.

WHO WE ARE LOOKING FOR

• A campaign expert who loves taking a plan from concept to rollout and seeing real results.
• Highly AI-literate : you're already using advanced AI platforms to make marketing sharper, faster and more strategic, and are keen to keep pushing that edge.
• Skilled with CRM systems (preferably ActiveCampaign) : You understand how to segment, automate, track and report effectively.
• Someone who brings a commercial mindset, always thinking about how campaigns, CRM and local marketing drive new franchise sales and venue performance.
• A confident communicator who builds strong relationships with franchise partners, sales teams, agencies and suppliers.
• Highly organised, proactive and detail-oriented, you keep multiple projects on track with ease.
• Experience in multi-site, franchise or hospitality marketing is a bonus, as is a natural passion for sports, entertainment or lifestyle brands.

WHY WORK WITH US?

• Be part of a market-leading, rapidly growing brand in golf entertainment, working across X-Golf and Hey Caddy.
• Join a marketing team that genuinely loves what we do — where clear responsibilities mean you can focus on executing campaigns, CRM and sales marketing at a high level, while digital strategy and paid media are led by our Digital Specialist.
• Work in a business that's serious about AI, new tech and staying ahead of the game, so you'll always have the opportunity to innovate.
• Enjoy a role where no two days are the same — you could be rolling out a national campaign today, supporting a franchise sales initiative tomorrow, and briefing the next venue launch by the end of the week.

All while being part of a supportive, collaborative team that values creativity, data and getting things done.

Local Area Marketing (LAM) Execution– Supporting franchisees in developing and executing venue-level marketing plans that align with national strategies.

• Campaign Management– Executing national and local campaigns across digital, social, and traditional marketing channels.
• Performance Tracking & Reporting– Monitoring key marketing metrics, campaign performance, and franchisee engagement, using data to refine strategies.
• Training & Education– Providing hands-on guidance to franchisees on marketing best practices, digital advertising, and local promotions.
• Advertising & Digital Strategy– Supporting in ad campaigns, audience targeting, and improving paid media performance.
• Collaboration with National Marketing– Working alongside the Communications & Digital Specialist to align local efforts with broader digital and brand strategies.

HOW TO APPLY?

If you believe you meet and align with the above requirements and are enthusiastic about delivering exceptional results, we encourage you to apply.

Prior to your application we also encourage you to look at everything we are doing via our websites.

Please submit your resume and cover letter for consideration via the link provided, or feel free to contact us directly via email atcareers@xgolf.com.au

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales

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