Graduate Digital Marketing Assistant

Join to apply for the Graduate Digital Marketing Assistant role at Fulcrum

Kickstart your digital marketing career with real mentorship, hands-on experience, and a team who'll back your growth from day one.

We're the people partner for a digital consultancy known for producing award-winning digital campaigns across paid media, SEO, outreach, digital PR, and content. We're helping them find a Graduate Digital Marketing Assistant — someone who is analytical, curious about digital advertising, and wants to grow in a supportive, fast-moving environment.

This is a rare opportunity to learn the craft of paid media from experienced professionals. You\'ll support the setup, implementation, optimisation, and reporting of performance-led campaigns that drive traffic, conversions, and growth for well-known Australian and global brands, from ecommerce to retail. The day-to-day is varied: one moment you\'re building a new campaign in Google Ads; the next, you\'re analysing data in Looker Studio or A/B testing ad creative in Meta Ads Manager.

• Set up and launch paid media campaigns on platforms like Google Ads and Meta Ads Manager, ensuring all tracking and targeting is correctly implemented.
• Monitor daily campaign performance, checking budget pacing, bid strategies, and key performance indicators.
• Optimise campaigns based on data insights, adjusting bids, audiences, and placements to improve performance.
• Conduct A/B tests on different ad creatives, headlines, and calls-to-action to identify winning combinations.
• Analyse campaign data using tools like Google Analytics, Google Ads, and Meta Ads Manager, creating reports and dashboards in tools like Looker Studio.
• Contribute to the creation of compelling ad copy and participate in brainstorms for new campaign ideas.
• Assist with various tasks to support the smooth running of client accounts, such as preparing reports and communicating updates to the team.
• Stay aware of platform changes and industry trends, identifying new opportunities to improve campaign performance.

This is an entry-level role, perfect for someone finishing university or early in their career. You don't need lots of experience — we'll teach you the technical skills. What matters is your curiosity, your organisation, and your ability to learn quickly and follow through.

You'll stand out if you:

• Have a degree in marketing, business, economics, or a similar field — or equivalent experience.
• Are genuinely curious about data, analytics, and how paid media drives business results.
• Are just as happy building a campaign as you are digging into a spreadsheet.
• Are organised and proactive, engaged, and not afraid to ask questions.
• Are emotionally intelligent, easy to work with, and value a supportive team culture.

This role is for you if:

• You're equally comfortable with numbers and working with creative ideas.
• You're curious, collaborative, and eager to learn across paid search and paid social.
• You're detail-oriented and love ticking things off a list.
• You're excited by the idea of contributing to campaigns for global brands.
• You want to grow fast in a supportive, high-performing team.

This Role is Not for you if:

• You're looking for a purely creative role.
• You're not comfortable with data analysis and spreadsheets.
• You don't enjoy variety — this is a multi-disciplinary role that shifts gears fast.

• Hybrid working (2 days in-office, 3 from home).
• Salary benchmark $50K–$55K + Super, depending on experience.
• Extra paid day off for your birthday.
• Monthly team socials and an inclusive culture.
• Exposure to top-tier clients and high-quality work from day one.

If you\'re a natural problem-solver who wants to level up your skills, grow in a digital-first environment, and work with people who care about the work (and each other), we'd love to hear from you.