Senior Product Marketing and Sales Enablement Manager

Location: Sydney based with the ability to visit the office 2/3 times per week.

We're looking for a Senior Product Marketing and Sales Enablement Manager to drive how our products are positioned, launched, and adopted in market. You'll be at the centre of Product, Sales, and Marketing - ensuring go-to-market strategies land, customers clearly understand the value we deliver, and our sales teams are fully enabled to win.

This is a hands-on, high-impact role in a fast-scaling SaaS business. You'll combine strategic product marketing with sales enablement, making sure our SaaS DXP solutions are launched successfully, adopted widely, and communicated with clarity.

Responsibilities

• Go-to-Market Leadership: Own the strategy and execution of product launches, with a focus on our DXP and related SaaS solutions
• Define and deliver positioning, messaging, and value propositions that resonate with target buyers
• Contribute to pricing, packaging, and roadmap discussions, ensuring the customer and competitive lens is represented

Market Insight & Strategy

• Conduct market research, customer interviews, and competitive analysis to inform GTM decisions
• Build and maintain buyer personas and customer journeys to guide product and sales activity
• Act as the voice of the customer, bringing insights from the field back into Product and leadership

Sales Enablement

• Develop sales materials including playbooks, battlecards, decks, and case studies tailored to DXP and broader SaaS offerings
• Deliver ongoing training and enablement so Sales and Customer Success can confidently position and sell
• Ensure content and tools are consistent, accurate, and drive real commercial outcomes

Internal Education & Collaboration

• Lead internal education so teams across the business understand product positioning, value, and roadmap context
• Partner closely with Sales, Product, and Marketing to align strategy and execution
• Capture and share insights from customer conversations, competitors, and frontline teams to shape future GTM

Leadership

• Line manage and mentor a junior marketer, helping them grow and contribute effectively

Requirements & Qualifications

• 4-6+ years in Product Marketing within a B2B SaaS environment
• Proven track record of go-to-market strategy and execution for software products (DXP/CMS experience a strong plus)
• Strong background in sales enablement and content creation
• Excellent communicator and storyteller, able to turn complex detail into compelling customer value
• Skilled at market research, competitive analysis, and positioning
• Experience working cross-functionally with Product, Sales, CS, and Marketing
• Previous line management or mentoring experience
• Self-starter with strong organisational skills and a bias for action

Why Join Us

• A scaling SaaS business with the energy of a startup and the stability of an established company
• Opportunity to own the product story end-to-end and directly shape how we win in market
• Work across exciting SaaS products including a modern DXP
• A collaborative culture built on curiosity, urgency, and delivering real impact
• Room to grow into senior leadership as the business continues to scale rapidly

Why work for Squiz?

You'll work with some of the most intelligent and down to earth people you've ever met. We are diverse and passionate professionals who love challenging the status quo. We value flexibility and balance, and offer options for how and where you work to drive productivity and outcomes.

About Squiz

Squiz helps complex, service-led organizations harness the power of digital, improving the services they offer online. Founded in 1998, Squiz evolved from a web content management system into a full digital experience platform (DXP). We are headquartered in Australia, with teams and customers across the globe, including offices in New Zealand, the United States, the United Kingdom, and Poland.

We believe in coming as you are and celebrating diversity. We check egos at the door and focus on customer outcomes.

Recruitment note

Recruitment Agencies: We politely ask that you avoid approaches or unsolicited resumes to our Recruitment Team or Hiring Leaders. Squiz is not responsible for any fees related to unsolicited resumes.

Useful notes

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Non-profit Organizations and Primary and Secondary Education