Head of Marketing

Salary: $110,000 – $130,000 + 15% salary bonus on KPI's

Location: Brisbane-based | Company: HIGHR Health

Overview

Help build one of Australia's most exciting health brands for men. We're HIGHR Health — a digital health clinic focused on performance, proactive and longevity medicine. We are building a better way to better health, for men. We combine cutting-edge diagnostics, bespoke longevity protocols, and a brand-first experience to help men be at their best in body, mind and life. Preparing to officially launch in early 2025, we're searching for our first marketing leader: a rare blend of creative director + marketing manager who can turn vision and brand strategy into content, campaigns, and growth. You will be integral in our go to market campaign and the subsequent launch, scale and growth of the business. If you have ambition to be a CMO one day this is a career-making opportunity to build something from the ground up — with ownership, creative freedom, and direct access to the founder.

About the Role

This is not a standard marketing manager role.

What we need

• Get the brand, our vision and know how to amplify it intuitively
• Translate founder's raw ideas into viral content, sharp campaigns, and structured execution
• Autonomous and hands-on — comfortable strategising and doing the doing
• Understand organic social media (especially Instagram) and create share-worthy moments
• Maintain a tight content, campaigns, and partnerships pipeline without the founder bottleneck

Your responsibilities

• Build an iconic health-tech brand that raises the standard of men's health in Australia
• Shape the founder's personal brand and amplify his voice across channels
• Create viral organic social content (reels, carousels, stories, posts) for Instagram
• Coordinate performance marketing and liaise with media buyers and agencies
• Plan, organise, and execute shoots; oversee editing/branding; deliver finished content
• Manage EDMs to stay on brand and produce outcomes
• Analyse metrics and inform broader strategy
• Build and manage influencer partnerships and PR opportunities
• Shape the customer journey to feel premium and aligned
• Understand traditional marketing like PR, activations and local partnerships

Start with

• An established social following and founder story to build upon
• An email database of ideal customers
• A contracted content creator for shoots and editing
• A developed brand and marketing strategy from leading agencies/partners
• A marketing budget to make things happen
• An exec team that values marketing as mission-critical

Must-Haves

• Proven track record growing organic social (especially Instagram)
• Ability to work autonomously and move projects forward
• Strong creative instincts with basic design/editing ability (Canva, etc)
• Excellent writing—short-form copy that connects and converts
• Obsessed with marketing, brand, and culture trends
• Ability to spot marketable moments and convert them into content quickly
• Comfort bridging creative direction and execution
• Natural affinity for luxe, aspirational brands and CX

This is NOT for you if

• You lack ambition to grow your career and impact
• You can\'t demonstrate results in organic growth
• You don\'t create content that makes people stop and share
• You don\'t understand premium customer service and CX
• You can\'t commit to going ALL IN on this opportunity
• You don\'t aspire to be a future CMO

Why HIGHR?

• We\'re building a movement, not a vanilla health brand
• Center of the brand; you will shape how the world sees and speaks about us
• Launch in early 2025 with a team of A-players

Your measure of success

• Facilitate clear, consistent brand messaging and creative flow with the founder
• Help the founder stay in their zone of genius while maintaining alignment

Remuneration & Career Trajectory

• Performance-based bonuses from day one
• Opportunity to grow the role and build out a team over time with increasing salary and scope

Apply Now

Send your resume and a short note telling us:

• Why this role feels aligned to you
• A campaign, brand, or piece of work you're proud of
• Your favourite brand doing marketing well right now — and why
• Salary expectation

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Head of Marketing?
• Do you have customer service experience?
• Have you worked in a role where you were responsible for brand planning?
• What\'s your expected annual base salary?