Digital Marketing Specialist – Client Solutions Group
3 weeks ago
Digital Marketing Specialist – Client Solutions Group at Macquarie Asset Management. The Digital Marketing team is responsible for growth and client engagement for products across infrastructure and real assets, green investments, credit, insurance, real estate, public investments and active ETFs through public-facing websites. You will be part of a friendly and supportive team that encourages ideas and drives outcomes.
What role will you play? You will play a key role in the strategy, design, execution and measurement of web-based campaigns, and work closely with a wide variety of stakeholders including investment portfolio managers, senior sales leaders, marketing experts and delivery partners who manage content management systems. This role is accountable for the digital experience in APAC for Macquarie Asset Management's public-facing websites, which support clients and prospects in understanding our capabilities and engage with governments, partners and portfolio companies. You will develop strategy for new campaign and content pages, oversee execution of web changes, monitor site performance, develop optimisations to enhance performance, and partner with internal stakeholders to backlog new technical features.
What You Offer
- 3+ years of experience working in a fast-paced Growth Marketing team, ideally with experience delivering web-based campaigns
- Bachelor's degree in marketing, business, technology or a related field
- Understanding of web best practices, including UX/UI design, search engine optimisation, conversion rate optimisation, web performance, copywriting, usability and accessibility standards. Experience with tools such as Figma, AEM, Google Analytics and SEMRush
- Data-driven mindset with experience analysing performance of past projects, communicating outcomes to stakeholders, and adapting approaches for future initiatives
What We Offer
Benefits: Macquarie provides a range of benefits depending on employment type, including:
- 1 wellbeing leave day per year
- Up to 5 additional service bonus leave days per year
- Up to 20 weeks' paid parental leave for primary caregivers, 12 days of transition leave upon return, and 6 weeks' paid leave for non-primary caregivers
- 2 days of paid volunteer leave and donation matching
- Up to 12 months' gender affirmation leave, including 6 weeks' paid leave
- Access to Employee Assistance Program and wellbeing benefits including skin and health checks and flu vaccinations
- Salary packaging options and access to learning and development opportunities, including reimbursement for professional membership
- Hybrid and flexible working arrangements, dependent on role
- Reimbursement for work-from-home equipment
About Macquarie Asset Management
Macquarie Asset Management is a global asset manager delivering positive impact, trusted by institutions, pension funds, governments, and individuals. We provide access to specialist investment expertise across fixed income, equities, multi-asset solutions, private credit, infrastructure, green investments, natural assets, real estate, and asset finance.
Our commitment to diversity, equity and inclusion
We are committed to fostering a diverse, equitable and inclusive workplace and welcome applicants from all backgrounds. We encourage discussions on inclusion during the recruitment process. We aim to provide reasonable adjustments to individuals who may need support during recruitment and working arrangements.
Seniority level- Mid-Senior level
- Full-time
- Marketing and Sales
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Sydney, New South Wales, Australia Macquarie Group Full timeOverviewDigital Marketing Specialist – Client Solutions Group at Macquarie Asset Management. The Digital Marketing team is responsible for growth and client engagement for products across infrastructure and real assets, green investments, credit, insurance, real estate, public investments and active ETFs through public-facing websites. You will be part of...
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