Marketing Automation Specialist

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Join to apply for the Marketing Automation Specialist role at Australian Unity

Join us and let's make a bigger difference together.

Established in 1840, we're Australia's first member-owned wellbeing company. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians. We employ over 7000 people and our purpose is to Help People to Thrive.

It's an exciting time to be joining Australian Unity – we have grown significantly over recent years and are transforming to capitalise on further growth opportunities to help our customers and employees thrive. We operate with commercial principles and with a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The Marketing Automation Specialist is part of a centralized group Marketing Automation team that has end-to-end accountability for digital acquisition, engagement and experience. This role will work closely with the Head of Digital Experience and Enablement, Marketing Automation Lead, and wider team, as well as other technology, marketing, and business team members. You will be responsible for owning Marketing automation activities within a dedicated squad executing highly personalized multi-channel campaigns for achieving customer life cycle marketing strategies. You will engage with end users and subject matter experts to identify, develop, document, validate and endorse the requirements of their work, demonstrating Agile behaviours that emphasize collaboration, delivery, reflection, and improvement.

Accountabilities include:

• Build, test and execute multi touch point campaigns across various business products
• Data analysis to ensure the quality and requirements are met for the campaign execution
• Design, build and execute automation for ad-hoc and on-going campaign/journey
• Post implementation review on the campaigns and providing optimization suggestions
• Assist the Marketing Automation Lead to drive a high-performance culture, increasing work capability and actively supporting the team
• Collaborate with stakeholders and other team members to deliver high quality work through sprint planning
• Have a problem-solving mindset to address challenges and provide the best practice in delivering work

About You:

To be successful in the role you will be able to demonstrate a focus on data-driven decisions, a passion for results, a commitment to action-oriented analysis and a relentless focus on the customer. You will also be able to demonstrate the following capabilities / experience:

• 3+ years working with Salesforce Marketing Cloud or a similar enterprise platform, delivering successful multi-channel campaigns and journeys.
• Experience integrating Salesforce Marketing Cloud with other platforms like Sales Cloud and Data Cloud, enhancing personalisation and data-driven decision-making.
• Proficient in AMPScript, SQL, and CloudPages to create and optimise dynamic content and automation.
• Experience with Litmus Enterprise for email testing, ensuring cross-client compatibility and optimisation.
• Familiarity with agile methodologies to drive collaborative, efficient campaign development and execution.
• Well-developed documentation skills with a focus on best practices in campaign design, build, and delivery.

What's on Offer:

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary + bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionInformation Technology and Marketing
• IndustriesHospitals and Health Care

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