Field Marketing Manager

2 weeks ago


Melbourne, Victoria, Australia RecordPoint Full time
Overview

RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. We are a disruptor in our industry with an innovation-first mindset. Our global customer list includes leading brands and government agencies. Team RecordPoint is made up of 100+ tech-driven professionals focused on continuously doing better. We offer flexible work arrangements, generous paid parental leave, four weeks of annual leave, and an Employee Stock Options plan.

Responsibilities
  • Drive pipeline growth through strategic field marketing initiatives
  • Build meaningful, high-impact field marketing experiences for RecordPoint customers and prospects
  • Develop and execute a comprehensive marketing strategy that drives pipeline growth and revenue
  • Collaborate across Sales, Product, and Marketing to optimize ABM programs
  • Develop and deliver high-touch marketing programs that accelerate opportunities, strengthen executive relationships, generate qualified pipeline, and influence revenue growth
  • Align with the Partner organization to integrate partner-led events and campaigns into the regional marketing plan
  • Plan, launch, and manage account-based marketing (ABM) programs (1:1 and 1:few) for priority accounts and segments
  • Extend the reach of field programs through digital channels (email, paid media, social campaigns)
  • Coordinate in-person and virtual experiences — including trade shows, executive roundtables, customer roadshows, and webinars
  • Lead community-building initiatives by developing owned programs and engaging with partner and industry communities
  • Measure, analyze, and report on the impact of field marketing programs with clear attribution to pipeline, revenue, and ROI
Qualifications
  • 5+ years in B2B marketing with expertise in field, demand generation, or event marketing
  • Proven success running integrated programs that drive pipeline, accelerate deals, and impact revenue
  • Strong knowledge of the B2B buying cycle and ability to tailor programs by funnel stage
  • Excellent project management skills with the ability to juggle multiple priorities
  • Experience collaborating with enterprise sales teams and senior stakeholders
  • Clear and compelling communicator, both written and verbal
  • Proficient with marketing automation platforms
  • Bachelor's degree in Marketing, Business, Communications or a related field
Why RecordPoint
  • Fast-growth Australian-owned company
  • Flexible work environment and a strong focus on work-life harmony
  • Innovation is our way of life
  • Personal Development budget for all staff
  • Access to Employee Stock Ownership Plan
  • A brilliant graduate program that provides mentoring and growth opportunities
  • Work on a product that makes a real social-good impact
  • Global opportunities
Know more

Find more information on our About Us page and Life at RecordPoint blog. See: and

How to apply

Click the apply now button and send us your CV.

RecordPoint is an equal opportunities employer. We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry. For more about our application process, see

No recruiters please. A police background check may be required for eligibility.


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