Pr & Social Media Executive

We are seeking a dynamic and highly skilled PR & Social Media Executive with 4-5 years of experience to join our boutique agency specialising in sports PR and content.
The ideal candidate will have a proven track record of developing and executing social media strategies, management of innovative campaigns as well as pitching to media outlets.
This is a unique opportunity to be part of a tight-knit team where versatility, creativity, and collaboration are key.
You will manage a variety of exciting client accounts and projects within the sports sector, crafting compelling content, maximising engagement, and overseeing the day-to-day operations of social media channels.
You'll be involved in both high-level strategy development and hands-on execution, offering leadership while working alongside a close-knit group of professionals.
Key Responsibilities: PR and media management Assist in developing and executing PR campaigns for major sporting events, campaigns and athlete profiling Media pitching and building relationships with journalists Draft media materials including press releases, media alerts, and briefing notes Coordinate media interviews, photo calls, and media opportunities Monitor media coverage and compile client reports Provide on-site PR support at events as required including weekend work Hands-On Content Creation & Execution: Create and distribute engaging content across multiple social media platforms (including but not limited to Instagram, Facebook, Tik Tok, You Tube).
Actively participate in the development and scheduling of daily posts, live events, and stories to engage audiences and increase brand visibility.
Ensure that the content is tailored to the sports industry, resonating with the target audience, and maintaining a high standard of creativity and consistency.
Engage with our online communities, responding to comments, messages, and interactions to drive engagement.
Client Management Management of clients priorities to develop social media content calendars and strategies to drive engagement Juggle multiple projects and deadlines, ensuring that all client expectations are met or exceeded in a timely manner.
Provide client support and ongoing communication regarding social media trends, updates, and new opportunities.
Event Integration: Develop and execute social media strategies around live events, including major sports events and campaigns.
Work with event teams to ensure social media presence aligns with event goals and objectives.
Strategic Development Develop and implement social media strategies that align with client goals, especially for sports-related content and events.
Be ahead of industry trends and identify strategies that can help clients increase their followers, engagement and get more people into sport.
Manage client accounts, ensuring strategies are aligned with their brand and business objectives.
Conduct ongoing analysis and reporting on social media performance and make data-driven recommendations to optimise future strategies.
Qualifications:4-5 years of experience in Public relations/communications and social media management Experience in developing media materials and pitching to media outlets Hands-on experience with social media platforms, tools, and analytics, including scheduling, content creation, and reporting.
Desired skills in Adobe Creative Suite (Photoshop, Illustrator, In Design, Premiere Pro, After Effects).
Strong knowledge of social media platforms, trends, and community engagement strategies.
Experience using social media scheduling and analytics tools (e.g.
Sprout Social, Brand Watch, Agora Pulse, Meta Business Suite).
Desired (but not essential) knowledge of the sports industry and an understanding of what resonates with sports fans and audiences.
Exceptional organisational and multitasking skills with the ability to juggle multiple clients, projects, and deadlines effectively.
A creative mindset with an ability to think outside the box and deliver fresh ideas.
Excellent communication and presentation skills, both written and verbal.
A passion for sports and a desire to work in a fast-paced, results-driven environment.
Desired Attributes: Proactive, self-motivated, and comfortable in a small, dynamic agency environment.
Willingness to jump into the trenches and get hands-on with content creation and daily tasks.
Comfortable with change and adaptable to the evolving digital and social media landscape.
A keen eye for detail and a strong sense of brand consistency.
Why Join Us?Be part of a small, dedicated team where your contributions make an impact.
Work with exciting sports brands and events that push creative boundaries.
Enjoy a collaborative, fast-paced, and flexible work environment.
Opportunity for professional growth and the chance to shape the future of sports content creation.
Application Instruction BTB Consulting is a dynamic environment that engages with some of the most respected brands.
We work hard, we love what we do and we empower our team to work flexibly in a way that suits their lifestyle.
If this sounds like the right fit for you, please submit totamara.badenoch@btbconsulting.com.au a copy of your CV and a cover letter outlining your ability to deliver the role.
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