Asst. Commercial Marketing Manager

2 weeks ago

North Sydney Council, Australia Lenovo Full time
Why Work at Lenovo We are Lenovo.
We do what we say.
We own what we do.
We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, serving millions of customers every day in 180 markets.
Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high-performance computing, and software-defined infrastructure), software, solutions, and services.
Lenovo's continued investment in innovation is creating a more equitable, trustworthy, and smarter future for everyone, everywhere.
Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation and innovation are building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
To learn more, visit www.lenovo.com, and read about the latest news on our Story Hub.
Description and Requirements The role focuses on growing the Lenovo brand and demand within the Enterprise & SMB business segment through close collaboration with ANZ business & marketing stakeholders.
Responsibilities include: Partnering with the business team to generate customer insights for the SMB/REL segment.
Understanding the marketplace, including customer, competitive, and channel insights through research and immersion.
Creating and executing demand generation programs in collaboration with business teams, managing the lead funnel end-to-end.
Managing and engaging the SMB community across Lenovo's social media platforms with differentiated strategies for retention and acquisition.
Developing innovative ideas to build engagement with CEOs and CIOs, positioning Lenovo as an E2 E solutions provider.
Interfacing with sales and leadership to understand pipeline needs and enablement strategies, supporting sales with content and tools.
Collaborating with marketing teams to provide feedback on product, messaging, and strategy gaps.
Planning and executing industry-specific strategies, such as for the education sector, including thought leadership activities.
Implementing marketing technology tools like Dynamics and Marketo to optimize client journeys and marketing automation.
Identifying and creating targeted marketing and sales databases, defining and executing ABM strategies for focus accounts.
Managing database processes for commercial marketing, including account updates and reporting.
Additional Location: Australia - New South Wales - North Sydney If you require accommodations to complete this application, please contact contactability@lenovo.com.
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