Retail & Brand Experience Manager

Join to apply for the Retail & Brand Experience Manager role at Vicinity Centres2 weeks ago Be among the first 25 applicants Join to apply for the Retail & Brand Experience Manager role at Vicinity Centres Get AI-powered advice on this job and more exclusive features.
We're reimagining the way Australians live, work, and play.
We own and manage some of the most recognisable and loved retail destinations across Australia.
We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.
We are Vicinity.
Role purpose The key purpose of the Retail & Brand Experience Manager is to foster strong retail partnerships and execute both the 'Retailer First' engagement strategy and the centre's marketing and brand strategy to maximise Net Property Income, customer experience, trade results, and the overall value of the centre, in alignment with the Vision Strategy Action Plan (VSA).
The role involves executing key tactical marketing activities, including brand awareness, digital initiatives, national activations, campaigns, and promotions.
Additionally, it requires identifying opportunities to support retailer business strategies through localised marketing plans tailored to consumer needs while building positive retailer relationships and fostering collaboration.
The Retail & Brand Experience Manager plays a pivotal role in supporting leasing storage spaces, supporting the management of the centre's marketing budget, and assisting the centre's operational efficiency and financial success.
By managing information, resources, and retail support initiatives, the Retail & Brand Experience Manager plays a crucial role in supporting retailers' success and contributing to the overall performance and growth of both the retailers and the shopping centre.
Key Accountabilities People Leadership (when applicable)All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations).
Regular 1:1's, team meetings and development conversations conducted - minimum monthly cadence.
Performance issues are managed in an effective and timely manner.
Quarterly development conversations conducted with all team members.100% of compliance training is completed on time for team.
All health and safety, risk and compliance requirements are delivered across the team.
Effective management of budgets as per forecast with demonstrated focus on managing cost.
Demonstrated commitment to building own capability as a people leader.
Marketing Management DFO Retail & Brand Experience Manager: Execute brand and marketing strategies for the centre with the National Campaign Manager, ensuring alignment with the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
Possess a thorough understanding of consumer segmentation and key target markets to develop strategies that create value and deliver ROI.
Plan, manage, and execute strategic campaigns, activations, and projects consistently within timelines and budgets.
In conjunction with the Digital and Social Specialist, implement social and digital strategies, activities, monitoring, and reporting to support centre marketing plans.
Support the localisation of the national ESG strategy, including relationship management and data reporting.
Develop and implement retail support strategies to drive sales, traffic, and profitability.
Retailer Management & Tenant Relationships Consistently engage with retailers in a positive manner, fostering strong relationships and enhancing collaboration to maximise retailer performance.
Maintain regular communication with retailers through updates, newsletters, memos, and ad-hoc correspondence.
Oversee the onboarding and integration of new retailers.
Serve as a liaison between centre management and retailers, facilitating effective communication.
Respond promptly to customer feedback and support initiatives aimed at enhancing the customer experience, such as events and promotions.
Manage lease variations, including assignments, abatements, trading name changes, and usage adjustments.
Oversee storage licenses, including temporary and seasonal requests, as well as relocations and vacate notices.
Ensure compliance with lease agreements, covering aspects such as sales/PLI reporting, bank guarantees, trading hours, centre rules, permitted use, and store presentation.
Maintain accurate records of tenant agreements, maintenance requests, and other relevant documentation.
Understand and utilise retailer and industry insights to improve centre performance, including NPI and sales.
Organise and conduct regular tenant performance reviews to discuss issues and opportunities for improvement with the Asset team.
Centre Operations Assist Operations to achieve material improvements in centre presentation standards including minor capital projects and operating expenditure influence.
Support centre operations through proactive collaboration with retailers to address operational concerns and ensure compliance with centre policies.
Contribute to the centre's visual standards assessment and ensure store presentation standards are met.
Collaborate with the Guest Experience team to deliver outstanding customer service and manage feedback, where applicable.
Provide centre operational support as required, including but not limited to duty manager shifts, centre walks, team huddles, hoarding management, and onsite contractor support.
Reporting & Financial Accountability Administrative and reporting duties will include, but are not limited to, preparing sales reports, attending Joint Venture Meetings (where applicable) and regional meetings, and managing the performance of regional traffic, sales, and campaign PIRs.
This includes relevant risk, security, and compliance training reporting.
Financial and budgeting duties will include raising purchase orders, processing invoices.
Collaborate with the Regional Brand and Marketing Manager in the marketing annual budgeting and planning process.
Contribute to ATAM reports, VSA reports, and the annual VSA planning process.
Manage and distribute financial information using systems such as Tableau, Salesforce, JDE, and Anaplan, when applicable.
Canvas and develop retail media income opportunities.
Support the management of percentage rent retailers, capped occupancy retailers, and storage, including the budget and forecast process.
Maintain centre-controlled debt in line with agreed targets, including adherence to payment plans (including the payment plan approval process), managing retailer communications, mediation or termination processes as required, and bad debt write-off management.
Provide recommendations for rental abatement.
Coordinate legal action in conjunction with the external legal team from start to finish, including the legal process.
Retail Manager Responsibilities (when Applicable)Retail & Brand Experience Manager roles based at DFO shopping centres: in addition to these accountabilities, all Retail Manager responsibilities also apply as per the Retail Manager job description.
Key Role Relationships Centre Management Team Marketing Executive & Team Head of Brand & Marketing Regional Digital Marketing Specialist National Campaign Team Marketing Operations Team Design Studio Regional General Manager Regional Leasing Managers & Executives Mall Leasing & Vacant Shop Income Team Property Analyst DS&I Team Compliance, Risk, Governance & Legal Team Accounts Receivable Experience & Capabilities ESSENTIAL EXPERIENCE (what you have done)An experienced marketing professional with a background in retail and/or brand marketing, demonstrating expertise in data-driven and results-led marketing.
Demonstrated experience in developing and managing retailer relationships, coupled with exceptional skills in managing both internal and external stakeholders to achieve commercial results.
A relevant tertiary qualification is desirable.
CRITICAL KNOWLEDGE (what You Need To Know)Strategic marketing expertise, including data and insights, frameworks, methodologies, and channels.
Knowledge of marketing-related legal, risk, and compliance requirements.
Working knowledge of retail legislation, leases, and retail fundamentals.
Proven leadership capability to inspire and drive high performance within a team.
Financial acumen with a proven track record of driving value and achieving commercial results.
Leadership and people-management capabilities.
Exceptional stakeholder management skills.
Strong interpersonal, verbal, and written communication skills.
Strong analytical skills with a deep understanding of local customer insights and competitive environments.
Ability to lead and collaborate effectively within a team while developing and maintaining strategic relationships across a region.
Strong organisational, project management, and time management skills.
Ability to challenge the status quo and explore more effective and efficient ways to achieve goals.
Excellent customer service skills.
Proven experience in collaborating with retailers to meet financial and other centre objectives.
CAPABILITIES (what You Can Do)Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Intermediate.
Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Intermediate.
Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Intermediate.
Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Intermediate.
Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Foundational.
Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Intermediate.
Problem Solving - Use logic and methods to solve problems with effective solutions - Intermediate.
Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Intermediate.
Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Foundational.
Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Intermediate.
Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Intermediate.
Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Foundational.
Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Intermediate.
Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Foundational.
Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Intermediate.
PERSONAL ATTRIBUTES (who You Are)You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: Respect We listen to and acknowledge each other's views We have difficult conversations with care Integrity We back our words with the right actions We do the right thing, no matter the situation Customer Focus We nurture a genuine connection with our customers We consider customer needs when making decisions Collaboration We invite the right people to the table We balance consensus with decisive actions Excellence We always strive to improve We share our challenges and celebrate the wins Why Vicinity?Benefits Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised.
This includes: Flexible working options Birthday leave & purchased additional leave$1,000 worth of VCX securities rewarded for eligible team members Internal mentoring program Generous Parental Leave We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.
They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.
At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age.
Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity.
If you'd like to speak to someone to understand what it's like firsthand to work here, please reach out to our Talent Acquisition team.
Role We are aware of current limitations with our website accessibility and are working towards improving this.
Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team.
Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team: Email: talent.acquisition@vicinity.com.au Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights.
At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process.
Additional qualification checks may also be required dependant on role and level.
Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Vicinity Centres by 2x Get notified about new Retail Brand Manager jobs in New South Wales, Australia.
Senior Brand Manager - Healthcare / Rx / Scale Up Sydney, New South Wales, Australia 23 hours ago Country Manager - Australia & New Zealand Sydney, New South Wales, Australia 5 days ago UNIQLO Australia Graduate Program - 2026 February Intake Sydney, New South Wales, Australia A$150,000.00-A$200,000.00 2 weeks ago Sydney, New South Wales, Australia 1 month ago Parramatta, New South Wales, Australia 3 weeks ago Drummoyne, New South Wales, Australia 4 weeks ago Sydney, New South Wales, Australia 2 weeks ago Sydney, New South Wales, Australia 1 month ago Castle Hill, New South Wales, Australia 2 days ago Sydney, New South Wales, Australia 2 weeks ago Newcastle, New South Wales, Australia 1 week ago2 IC - Assistant Store Business Manager - Birkenhead Point Assistant Store Manager Marion - 6 Month Contract Newcastle, New South Wales, Australia 1 week ago Sydney, New South Wales, Australia 2 weeks ago Sydney, New South Wales, Australia 2 weeks ago Coniston, New South Wales, Australia 6 days ago Sydney, New South Wales, Australia 2 weeks ago Kariong, New South Wales, Australia 1 month ago Sportscraft - Part Time Assistant Store Manager - Chatswood Sydney, New South Wales, Australia 3 weeks ago Sydney, New South Wales, Australia 3 weeks ago Sydney, New South Wales, Australia 1 day ago Brookvale, New South Wales, Australia 2 months ago Sydney, New South Wales, Australia A$70,000.00-A$75,000.00 3 weeks ago Ultimo, New South Wales, Australia 3 weeks ago Sydney, New South Wales, Australia 3 weeks ago Sydney, New South Wales, Australia 2 weeks ago We're unlocking community knowledge in a new way.
Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr

---