Associate Director, Social

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Communications Australia 21 hours ago Be among the first 25 applicants Join to apply for the Associate Director, Social & Content role at We.
Communications Australia As one of the largest independent communications and integrated marketing agencies in Australia, We.
Communications believes in the power of people, storytelling, and connection to move audiences toward positive action.
We're looking for a sharp, strategic, and culturally switched on Associate Director, Social & Content with a strong focus on delivering best in class work across social, content and influence initiatives.
You'll bring a deep understanding of how platforms, culture and communities intersect – and how to turn that into creative, effective work for clients.
The role sits within our Integrated Marketing team who design connected communications that move at the speed of culture, communities, and commerce.
You'll play a critical role in shaping our social and content thinking across the agency, mentoring a high-performing team of creators and platform experts, pushing the boundaries on what integrated storytelling can look like, and working with our Client Services leads to embed it into delivery.
Why Join Us? At We.
, we're independent, people-driven, and passionate about the power of communications to ignite positive change.
We're proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.
Our Australian team is a powerhouse of talent, and we've got some impressive silverware too: 'Best Agency in Asia Pacific' - PRWeek Global Awards - 2019, 2020, 2021, 2023 'Midsize Consultancy of the Year' – Provoke Awards, 2021; Finalist 2023 & 2024 'Large Agency of Year' – Mumbrella Comms Con – Finalist 2024 'PR Consultancy of the Year' – ANZ PRWeek/Campaign Asia Awards - 2022 'Global Technology Agency of the Year' – PRovoke Awards, 2022 What You'll Do : Lead the end-to-end development of social and content strategies across brand, campaign, and always-on programs that align with business objectives Oversee the content development process from strategy, briefing, content production (internal and external), community management Delivery of performance insights, social listening and reporting that translate into real recommendations and ladders back to comms and business goals Turn insights, audience behaviours, and cultural trends into compelling content opportunities for clients with the ability to influence stakeholders Team Leadership & Operations Mentor digital experts to ensure our work is bold, effective, and deeply connected to culture Partner with the Director of Client Services and Head of Strategy to ensure work delivered is considered and consistent Ensure quality control, resource planning, and process improvement across projects Build a culture of social-first thinking across the agency, becoming the go-to technical expert for platform innovation, best practice, and creative opportunity Act as senior counsel to clients across sectors (B2 C and B2 B), providing expert POVs on the evolving social and digital landscape Work with client leads to anticipate client needs, challenge thinking constructively, and deliver proactive, solutions-oriented support Partner across the agency to support / lead day-to-day client relationships that builds trust and long term partnership across our Health, Consumer, Tech, and Corporate clients Play a key role in driving new business – contributing to pitches, identifying growth opportunities, and showcasing the value of social and content thinking in an integrated offering Stay across the ever-changing nature of platforms, tools, and creator ecosystems Drive partnerships with creators, influencers, and media platforms to deliver standout executions Act as senior counsel across sectors, providing expert POVs on the evolving social and digital landscape You'll need to have: Has 6-8 years of experience in social and content, ideally in an agency environment Is passionate about culture, content, and the way brands show up to integrate across the full digital and communications ecosystem Is an expert in platform trends and capabilities (Meta, Tik Tok, You Tube, Linked In) and has strong creative instincts to tailor content accordingly Has deep working knowledge of digital platforms – Meta Ads Manager, Tik Tok for Business, Linked In Campaign Manager, GA4, Hub Spot, Talkwalker or equivalent Is comfortable moving between high-level strategic conversations and executional problem solving Has experience across earned, owned, and paid social, influencer, and content campaigns Is a confident presenter, strong storyteller, and collaborative leader who thrives in cross-functional teams Success looks like: Strategic excellence: Social and content strategies are insight driven, platform smart, and deliver measurable impact for clients Client confidence: Strong, respected relationships with clients who see you as a creative digital content lead Creative impact: Work developed under your leadership is bold, earned-first, and culturally relevant.
A clear step-change in the quality and volume of social and digital content coming out of the studio Broader integration: Account and studio teams feel connected, well-led and supported in delivery Team leadership: Your team feels supported, challenged and motivated.
You're actively mentoring talent, creating space for growth, and contributing to a high-performance, high-care culture Operational smoothness: Projects run efficiently, deadlines are met, budgets are respected, and internal teams feel aligned.
You anticipate roadblocks and solve proactively.
Notable improvements in workflow, delivery speed, and creative cohesion across projects Agency influence: Elevated social-first thinking across the wider agency to inspire new ways of working and thought leadership Business growth: You're growing the business – whether by organic opportunities or leading pitches and shaping how social and content enhance the agency's integrated offering Why Join We.? If you are looking for a dynamic and inclusive workplace that values work-life balance, career development and team culture, We.
Communications is the place for you We offer enhanced benefits that you will have access to, including: A hybrid working model (remote and onsite working days) Birthday leave Summer Fridays Volunteer leave Office level-up leave Access to WHEREFIT (our health and wellness program) Employee Assistance Program, 24/7 access Commitment to DEI Our Commitments: Equal Opportunity and Inclusion are core to who we are.
At We.
, we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background.
Let's build a more inclusive future together.
Ready to take the next step? We're excited to meet you Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Public Relations Industries Public Relations and Communications Services and Marketing Services Referrals increase your chances of interviewing at We.
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