Crm Marketing Manager

Direct message the job poster from Zimmermann Human Resources Coordinator at Zimmermann Join ZIMMERMANN's high-performing Marketing Department as our new CRM Marketing Manager - Strategy .
In this pivotal role, you'll develop and execute the global omnichannel CRM strategy to drive client engagement and business results.
You'll combine strategic client journey design with rigorous testing to ensure all communications are on-brand and performance-optimized throughout the client lifecycle.
As the CRM Marketing Manager - Strategy , your responsibilities will include but are not limited to: Develop and manage the global CRM communications strategy and roadmap across all channels (email, SMS, mini program, outreach, and future channels) Own and develop the global CRM communications segmentation strategy and frameworks, defining how different client segments receive personalized messaging based on lifecycle, preferences, behaviors, and engagement patterns Design and build personalized global client journey flows based on lifecycle stages, loyalty segments, web browsing behaviour, and preferences Design and execute comprehensive testing strategies across all CRM touchpoints (A/B tests, multivariate tests, holdout control groups) with systematic testing calendars and measurement frameworks Define comprehensive CRM measurement strategies, establishing KPIs, benchmarks, and success criteria for all communications programs Partner with Business Intelligence to leverage advanced analytics, predictive modeling, and data insights for strategic decision-making and segmentation optimization Collaborate with the CRM Projects team on technical requirements to execute the strategy effectively Collaborate closely with the CRM Marketing Manager - Newsletter to ensure a holistic client communications strategy and optimised results and efficiency Lead vendor relationships and agency partnerships Manage budget for CRM initiatives, tracking ROI, revenue, and spend against targets Work with the CRM Marketing Manager – Newsletter, on market-specific adaptations of content, and translations What you will bring to the role: 7+ years of experience in CRM marketing, client strategy, or similar role Bachelor's degree in marketing or business-related qualification Proven experience establishing comprehensive measurement frameworks and KPIs for complex marketing programs Expert in testing methodologies, statistical analysis, and performance measurement with proven success implementing "test and learn" approaches Experience with advanced analytics tools and reporting platforms Expert in client journey mapping, segmentation strategy, and behavioral analysis Why work with us? Flexible work options Bespoke development plans and access to strong mentors and industry leaders Generous Employee Discount Ongoing training and development, with the opportunity to progress your career within an Australian global luxury brand, including potential international opportunities Work with high-end fashion and alongside fellow passionate and dedicated Zimmermann team members If you are searching for the next challenge in your career, please share your application with our hiring team.
Please note, only short-listed applicants will be contacted.
Zimmermann is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to diversity and inclusion.
If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Information Technology Industries Retail Apparel and Fashion and Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Zimmermann by 2x Sign in to set job alerts for "Marketing Manager" roles.
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