Head Of Customer Acquisition
3 weeks ago
Creating everyday products to make everyday experiences better.
Celebrating diversity and inclusivity, because we believe self-expression is for everyone.
Using our voice and our platform to amplify the things that matter.
Listening to our community and responding to what they care about.
We're restless — it's what fuels our fire and sparks our big ideas.
We're optimistic — having an open mind means anything is possible.
We're better together — join our world and let's do good things together.
ABOUT THE ROLE As the Head of Customer Acquisition, you will set and deliver our customer acquisition strategy to drive the growth of our online business across the Cotton On Group Brands, globally.
Leading your team to ensure campaigns are expertly executed and constantly refined to optimise results, you will develop clear growth frameworks/plans for each brand and country that are aligned to budgets and customer insights.
Using your previous experience of developing and leading customer strategies to deliver commercial outcomes in an agile, fast-paced organisation, your key accountabilities will include: Building and developing team and agency capability to deliver plans across Perks, Affiliates, Paid PPC, Paid Social and BNPL Partners.
Stakeholder and senior leadership engagement and commercial negotiation.
External agency management and briefing of creative teams.
Segmentation analysis to drive business success.
Delivering ROAS and growth-positive digital marketing strategies.
With Cotton On being a fast-paced, dynamic retail environment with a strong customer obsession, you will utilize your analytical problem-solving abilities to identify and implement creative, innovative and flexible solutions while maintaining awareness of the impacts on all brands in the business.
SKILLS & EXPERIENCE Proven experience in managing and optimising paid digital marketing in a fast-paced working environment with a strong foundation in affiliates, paid search and paid social media.
Exceptional communicator with the ability to drive and influence cultural change through best practices and delivering KPIs and ROI.
Experience leveraging major technologies/platforms involved in delivering digital media programs, such as Facebook and Google advertising, with an ability to pick-up new software and technologies quickly.
Strong awareness of business acumen – knowledge of key and contributing metrics used to assess and derive insights from customer data.
Demonstrated high-level organisation, project management and planning skills.
OUR CULTURE To describe COTTON: ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.
Our team members are a passionate group of people, committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation.
It is our shared belief that we can make a difference to the lives of everyone we touch, from our backyard to the world.
BENEFITS We are committed to personal and professional development, which is supported by an ever-growing and expanding structure.
We believe our people deserve the best space to do their best work and to support this we provide: 50% team member discount off all brands (excl.
Ceres Life which is 30% off).
A world-class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club).
A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door The Beckley, our in-house café with chef-prepared healthy meals, coffee and snacks.
You can also grab a nutritious take-home meal, taking the stress out of dinner time.
Flexible working – enabling you to find the right working rhythm to be at your best.
Competitive salary packaging – ensuring we are constantly benchmarking to industry.
On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.
An Employee Assistance Program for you and your family.
Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.
Team mingle celebrations, speaker's series, surprise and delight moments – the magic happens when we get together.
Do you have a dog? Bring them into the office.
We love them At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at so we may support you in completing the job application process.
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