Planning Director

Company description At Zenith, we are a connected team with purpose.
We are driven to create new perspectives through modern media.
We believe marketing is a powerful investment that can build and grow brands and increase business profitability.
So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do.
We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people.
To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry.
We know it is not the sum of one but the sum of all of us that make us great.
Our behaviors are: Be Bold, Be Kind, Be Better Together.We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels — it's not a policy.
It's behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.We have a lot of fun — we're constantly looking at reinventing how we're connecting with each other.
Overview We are looking for a APAC Planning Director, focusing on the Indian market.
This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world.
It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.
We are looking for someone who can come in and immediately make an impact.
This person should exude confidence and be able to motivate, educate and aid the development of other members of the team.
Whilst the successful candidate will be well supported, it is expected that they should be able to 'hit the ground running', and for the most part be able to manage their team autonomously.
Responsibilities · Lead, define and deliver the regional strategic and tactical planning process across Adobe APAC markets.
· Develop effective and efficient planning strategies across each in-scope digital channels and campaigns to drive brand, digital and business results for Adobe.
· Help manage and actively drive the end-to-end strategy, planning and buying process across each campaign.
· Take responsibility for the end-to-end delivery of campaign plans, working closely with Digital Activation Team.
· Develop best-in-class digital campaigns and innovation · Develop relationships with key media vendors.
· Help to develop test & learn programmes to improve media effectiveness in partnership with Digital Activation teams.
· Ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.
· Effectively analyse historical campaigns to integrate insights into future campaigns.
· Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.
· Manage, coach and mentor one direct report.
Qualifications · Experience of delivering strategies and plans to meet Adobe needs, ideally in a multi-market setting.
· Experience briefing a team of specialists and the ability to bridge planning & specialist execution.
· Knowledgeable in all media channels, particularly digital channels.
· Ability to tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
· A strategic and big-picture thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape, and transform overall client strategic direction through a media strategy and communications plan.
· Strong

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