Digital Marketing

3 weeks ago

Melbourne, Victoria, Australia Straumann Full time

About Straumann Group

#ChangeMakers
Ready to make an impact?

Join us on our journey to unlock the potential of people's lives.

Since our foundation, many decades ago, we have been inspired to make people's lives better. Our entrepreneurial spirit and commitment to scientific excellence, has made us a global market leader in aesthetic dentistry. We have transformed millions of lives. And we will transform millions more. Patients and professionals all over the world confirm that improved oral health increases self-confidence. It restores people's self-esteem and unlocks their life potential. We are proud to be able to make a fundamental difference. Because what we do, goes way beyond simply restoring a smile.

#WeChangeDentistry every day. Be part of it.

The Role

Are you prepared to revolutionize dentistry and change lives by delivering the best possible smiles through cutting-edge technologies? Straumann Group is actively seeking a forward-thinking Digital Marketing and Communications Manager to contribute to our Clear Aligner Business. In this pivotal role, you will not only steer our digital presence and enhance brand engagement but also lead the charge from market testing to the launch communication and expansion of our portfolio. We are in search of an energetic individual with a deep passion for digital marketing, a strategic mindset, and a proven track record in both B2B and B2C marketing activities, particularly in social media and communications. Join us in reshaping the landscape of clear aligner dentistry, where you'll play a key role in transforming smiles. Be part of our team, and together, let's revolutionize dentistry, changing lives one smile at a time

Reporting to the Head of Ortho Business Unit your key responsibilities will be:

  • Craft and execute compelling social media strategies to captivate and engage our diverse audience.
  • Localize global marketing content for an authentic connection with our Australian and New Zealand market.
  • Curate content that sparks interest across various platforms, showcasing the transformative power of our products.
  • Develop and manage digital communication channels, ensuring a seamless brand narrative.
  • Design and execute targeted email campaigns, captivating dental professionals with our innovations.
  • Utilize data-driven insights to optimize email marketing strategies for maximum impact.
  • Identify and foster partnerships with influencers, amplifying our brand among the right demographics.
  • Manage the launches of product features and updates.
  • Design and source point-of-sale materials to showcase our products in dental practices.
  • Manage the ClearCorrect website content, ensuring an engaging online experience for our audience.

The successful candidate will have:

  • 3+ years in a digital marketing/communication role, demonstrating success in brand building.
  • Bachelor's degree in marketing, Communications, or a related field.
  • Proficiency in social media marketing, including Facebook and Instagram, with proven results.
  • Experience in cultivating and managing relationships with influencers.
  • Excellent interpersonal skills and a passion for continuous learning.
  • Ability to thrive independently, executing projects from ideation to completion.

Critical to the success of this role is also being a self-starter with the ability to work autonomously and having excellent communication and presentation skills.

Additional Information

What can you expect from us?

  • An agile and ambitious environment: We are #ChangeMakers.
  • Open, friendly colleagues who collaborate and support each other: We are #Players+Learners.
  • The freedom to create and engage in an environment with the opportunity to develop yourself as a person and in your #career.
  • An employer who invests in our inspiring corporate #culture.
  • To work for the No.1 in Dentistry and one of the leading MedTech companies.
  • Attractive and competitive salary package.
  • And many more other things

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