Direct Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Robert Walters Full time

Our client is a leading financial institution that values its members and employees alike. They are committed to creating a culture that supports their members and each other, operating in a way that is truly member-centric. They offer an inclusive, supportive environment where every employee is expected to display and always act in a way that supports the principles they value.

An exciting opportunity has arisen for a Direct Marketing Manager to join a dynamic team in Sydney. This role is perfect for someone who thrives on one-to-one communication and is passionate about driving growth, enhancing member experience and retention. The successful candidate will be responsible for supporting lead management across distribution channels, integrated with our one-to-one email communications. Working closely with the broader Product and Marketing team, you will support the go-to-market strategy to ensure an integrated approach to our marketing activities.

Key Responsibilities:


• Develop direct marketing acquisition and retention strategy including integration with mandatory member service communications

• Establish member touchpoint triggers and data requirements

• Execute DM and eDMs including creative briefing, copy writing and tag management

• Manage the coordination of member statements and related attachments, inserts and newsletters

• Execute Member Satisfaction (MSAT) and Net Promoter Score (NPS) communications

• Work with internal Data team to build results tracking dashboards

• Track and optimise email communications

• Support project to implement CRM functionality and leverage for member marketing interactions

• Integrate email communications with distribution team lead management and member interaction touchpoints

• Work with distribution teams to improve cross-selling opportunities and membership retention

Ideal Candidate:


• Advanced communication skills are essential for this role

• Experience in executing emails including tagging for results tracking is required

• GA4 experience would be beneficial

• A keen interest in customer experience is desirable

• Advanced skills with Microsoft Office Suite are necessary

• Experience in Agile delivery methodology would be advantageous

• Experience leveraging a CRM for member interactions is crucial

• High attention to detail is paramount for success in this role

• Being highly organised is key to managing multiple tasks effectively

• Ability to work autonomously as well as part of a team

• Experience working in a memberships organisation or mutual bank will be highly desirable

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Madeleine Shelest on for a confidential discussion.

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