Brand Manager

2 weeks ago

Sydney, New South Wales, Australia Lion Pty Ltd Full time

17-Jan-2023- Sydney, NSW, AUWant to work on one of the world's most iconic beer brands? Do you have a new or old love for the Formula 1 Grand Prix? Love Heineken & Heineken 0.0? We are looking for an established
Brand Manager to join the Heineken team in Australia.

You will be joining a talented team on the Heineken Brand within a broader Lion Marketing Team.

Your role will be to support the strategy and lead the marketplace execution across a number of Global & Local initiatives for the Heineken brand.

In this role, you will be required to work within cross-functional teams to deliver key projects across the long
- and short-term horizon. Joining a high calibre, consumer focused team, you will feel supported as you take ownership of your portfolio and key projects.

A day in the life

  • Support the Heineken team to manage brand performance against consumer and commercial objectives and to budget.
  • Translate the brand strategy to an effective brand plan that influences consumer behaviour both for the long and short term
  • Work closely with the Global & Regional teams at Heineken to adopt & tailor communications to be relevant to the Australian consumer.
  • Inspire crossfunctional teams & agencies to develop fully integrated communications campaigns.
  • Lead the development of core brand innovation and communications, having an opportunity to influence plans and bring your own stamp to the brand
  • Leverage our customer and consumer data, taking insights and making recommendations to influence our plans and activity

What you will make you successful

  • You are a team player and energised to work on a transformation of some of our best loved brands
  • Understanding of the communication & connections process, with experience on developing & localising Global communication
  • Experience within the alcohol industry, ontrade / horeca, & with other premium or luxury brands.
  • You have a strong analytical mindset
- bringing experience in generating actions and recommendations leveraged from customer and consumer insights

  • Your strong communication and relationship building skills will set you up for success as you will need to engage effectively with multiple internal stakeholders and thirdparty providers across Australia.

Flexibility at Lion

Our people at Lion are diverse - beer lovers, wine lovers, music lovers, marathon runners, family people, single people, pet people, and more.

You name it, we'll have it in our mix. We're proud of our diverse workforce, acknowledging our people for the unique individuals they are. When it comes to flexibility, we understand that one size doesn't fit all.


Our flexible working program, LionFlex enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

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