Marketing Content Specialist

1 week ago

Brisbane, Queensland, Australia Shell Energy Full time
Be part of high performing team with a great team culture

  • We invest time in our people and help them chart their own career trajectory
  • We prioritise respect for each other, our customers, communities & stakeholders

The world's biggest challenge needs you, here.
Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets.

Working at Shell Energy - one of Australia's leading energy retailers - puts you at the heart of that endeavour.


Lead the change, from the frontline
As a valued member of our Marketing team, the

Marketing Content Specialist - B2B is responsible for the delivery of Shell Energy's B2B content strategy and execution, as part of the overall business marketing plan.

Based in

Brisbane, the role reports to and supports the Senior Marketing Manager -B2B, to deliver the objectives of cost effectively increasing awareness and driving consideration within target segments for the Shell Energy brand and for the Energy B2B Retail and Energy Solutions businesses, while supporting retention through deepening relationships with existing business energy customers. The commercial outcomes of these objectives are the growth of the B2B business and increasing brand awareness.

With respect, integrity and honesty, you will:

  • Assist with the development, and responsibility for the implementation of the B2B content marketing program across all channels;
  • Work with business stakeholders to provide content support, generation/delivery framework recommendations, delivery plans and implementation for content across digital channels or platforms to support business objectives;
  • Coordinate and manage the content calendar including amplification through social media channels, website and other relevant channels (in collaboration with the marketing and comms teams);
  • Create engaging content (including, but limited to, long and short form articles, web copy, infographics, video scripts, social media posts, etc.) in accordance with Shell Energy brand communication guides, and in alignment with the agreed marketing strategy;
  • Endtoend ownership and delivery of Shell Energy's regular newsletter to subscribers including planning of topics, writing of articles, image selection and performance reporting;
  • Management of the content hub ensuring all content is easily findable (web and internally) with a focus on streamlining production and creative use of existing assets.
  • Actively research and suggest recommendations, ideas and strategies based on market trends, industry changes and customer insights;
  • Editing of direct to customer, intermediaries and internal comms, including final approvals;
  • Measure, track and reporting on content delivery and performance, and future opportunities; and
  • Briefing external agencies to develop content, as required.

What you'll bring
Here's what you'll need to thrive in this role:

  • Experience with B2B content marketing including content design, production management and distribution;
  • Copy writing, copy editing and proofreading experience;
  • Basic website update capability (WordPress);
  • Understanding and compliance to Marketing Codes of Conduct;
  • Understanding and compliance to 'Do Not' Registers (DNCR, DNMR and relating);
  • Basic desktop design capability preferable (e.g. Powerpoint) desirable;
  • Ability to perform under pressure, use judgement, and deliver commercially sound outcomes;
  • Highly motivated, resilient, hardworking, with a strong sense of team ownership and producing highquality work;
  • Understanding of the retail energy industry and the C&I market and/or a basic understanding & compliance to Energy Law, Rules & Regulation, desirable.

Why join our team?


Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint.

You can be part of that change.

Here are the top reasons why our people choose us:

Purpose that you can see. As a

Marketing Content Specialist - B2B, you'll have the best shot at energising a better future, one customer at a time.
-
Work that's interesting, innovative and high impact. We hope you'll love the challenge and opportunity to achieve - for our customers and for you.
-
People who bring the expertise and drive to succeed. Our Marketing team is respectful, inclusive, and supports connection and collaboration.

We think you'll love it here too.

Some of our benefits include:

  • Competitive remuneration packages, including an attractive incentivised bonus program.
  • Generous paid parental leave options that give team members more time to enjoy what matters most.
  • Flexible working arrangements, with modern workplaces and technologies that support new, hybrid ways of working.
  • An Employee Assistance Program for you and your family when you need it.
Visit our careers site to find out more.

Read the stories of our incredible people.

**Jo

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