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Brand Manager
3 months ago
The role:
Reporting to the Senior Brand Manager, you will be responsible for the development, management and implementation of marketing objectives, plans & engaging events programs to drive growth and brand awareness in Australia & New Zealand. With a passion for all things beauty, you will manage delivery of a seamless customer journey, strategically and creatively plan and build strong programs, and lead discussions with key stakeholders to ultimately achieve strategic category targets.
What you'll do :
Plan and implement the marketing strategy, including developing the marketing calendar and launching plans to contribute to the brand's objectives and goals. Collaborate cross-functionally to ensure smooth roll out of product launches and timely arrival of all assets Create and execute customer-centric vision that drives brand/consumer relationship and market share Align marketing and communication materials with brand image and global guidelines Create and drive your portfolio's project timelines to promote communication, collaboration and provide stakeholder visibility & accountability Consistently execute programs on time, ensuring all key milestone development dates & promotion timelines are met. Responsible for the input of all your portfolio's seasonal promotions & launches into relevant marketing and budgeting files Prepare and present your portfolio's marketing programs at strategy meetings, conferences, and ad-hoc meetings Assist in the overall formulation of the Promotional Budget Ongoing management of promotional expenditure for your portfolio\ Achieve KPIs for your portfolio including sales, profitability, market share, promotional & co-op spend, new product performance, product SKU management Collaborate with Supply Chain and Sales Admin teams to manage all promotional stock/launch, data integrity, and monthly forecasting for products, launches, and promotions Deliver post-launch evaluation analysis and monitor and report on market, competition, and consumer trends Interface with BAs/sales force and visits stores on a periodic basis to support analysis reporting.You have:
3+ years' experience in Marketing (previous beauty experience preferred) Bachelor's degree in marketing or marketing-related field (or equivalent experience)Essential skills:
Strong understanding of how products are distributed, launched, and marketed through end-to end launch strategies. High energy levels, task-oriented and flexible. Excellent interpersonal skills. Team management skills. Strong analytical and budget management skills. Can manage and prioritise demanding workload to meet strict deadlines. Creative and solutions/problem-solving abilities. Exceptional organisational skills and high attention to detail. Excellent communication and presentation skills.Technical Skills:
Advanced Excel skills (Formulas, charts, Pivot/Lookup) Advanced Word and PowerPoint knowledge Working knowledge of Microsoft Outlook ASWe have:
A hybrid work environment (2 days per week from home) 70 years of expertise in skincare and makeup A commitment to Social & Environmental Responsibility embedded in our raison d'être A caring and inclusive corporate culture Development and training opportunities Employee benefits such as: generous product allowance & 'Day-cation' initiative - 1 paid day off each quarter separate to your annual leave Wellbeing, Celebrations, and Sustainability initiatives all year round - driven by our committees