Commercial Insights Manager

2 weeks ago

Pyrmont, New South Wales, Australia News Corp Australia Full time

Medium Rare, Australia's leading content marketing agency, is looking for a Commercial Insights Manager to act as the expert in audience insights to inform high-quality commercial content campaigns and audience understanding for our clients (such as Qantas, Bunnings, AICD, Coles), their partners and high-value advertisers.

This is a rewarding opportunity for a creative insights specialist to provide meaningful guidance and support to a high performing, highly collaborative team.


Working within Rare Creative, the agency's energetic and fast-growing branded content studio, you will work closely with our Head of Strategy & Insights and our Sales team to champion audience understanding and continued delivery of our best in class strategic commercial responses.

You are someone who relishes finding the perfect insight to meet the client's objective. You see stories in data and appreciate the value of simple yet exciting storytelling to communicate.

You are endlessly curious, love a challenge, have a deep understanding of brand/marketing strategy and are at your best collaborating with, and supporting, others.


Role responsibilities:

  • Works closely with Rare Creative Strategy & Insights Director with consumer/category/brand insights to inform commercial content strategy and incremental revenue from high value advertisers
  • Monitors market and consumer trends across platforms with focus on social and industry development to identify and translate into strategic commercial opportunities
  • Conduct post campaign performance reporting and analysis using Facebook ads manager and Adobe analytics
  • Supporting Head of Customer Intelligence to identify customer motivations to enable brands to shift behaviour
  • Utilising Search/SEO and website insights (Buzzsumo, Google Trends, SEMRush) to inform commercial content ideas
  • Manage and develop our Red Planet data CIP tool offering working with one of Australia's largest databases of over 15 million Australians with the goal of shaping and growing our in market data analysis match tool to meet the needs of our commercial clients.
  • Management of sales collateral to support and identify commercial opportunities
  • Management of annual brand Reader Surveys
  • Liaison with Qantas research and Medium Rare Content to equip internal stakeholders with the most compelling data to drive revenue and combat market challenges

Skills and Experience:

  • 5+ years experience working preferably within a media/digital agency, or client side in marketing, in a data, analytics or research role.
  • An audience first mindset to ensure all campaigns and content meet specific audience needs
  • An understanding of brand and communications strategy and client needs
  • Excellent communicator across a range of stakeholder groups
  • A sense of curiosity, love of learning and willingness to grow your expertise
  • Expertise in analytical tools such as Roy Morgan, BuzzSumo, SEMRush, Google Trends
  • Experience working with large data sets to extract meaningful insights

Working at Medium Rare:

Medium Rare offers a flexible working environment.

You'll work remotely and from one of our offices in Pyrmont, NSW or Southbank, VIC and enjoy benefits like birthday leave, volunteer leave and a weekly "Me Time Hour".

We celebrate courageous creativity and we deliver it.

We know our worth and take pride in our people, our work and our clients:

WE GROW

  • Our ambition is to be the best and we strive for global success. That starts with our people.
  • We value potential and we invest in personal development.

WE TRUST

  • Trust and respect are at the core of everything we do.
  • We are empowered to make decisions and we are open and accountable.
  • We always have each other's backs.

WE CONNECT

  • We prioritise collaboration, asking questions, sharing knowledge and learning from each other.
  • We play to our strengths and give support where it's needed.
  • We celebrate diversity and inclusivity of thought.

WE INNOVATE

  • We love a challenge to push the boundaries of creativity.
  • We bring our craft and energy to everything we do to our clients, to each other, to the future.
  • We are ready for anything.
  • We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their wholeselves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._

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