Campaign Manager, Community Support

2 weeks ago

Sydney, New South Wales, Australia Australian Human Rights Commission Full time

About us:


The Australian Human Rights Commission is seeking am EL1 Campaign Manager, Community Support in their Race Discrimination Team on a full time non-ongoing basis until 30 June, 2025.


The Race Discrimination Team undertakes a program of policy, project, education and public awareness work under the Commission's National Anti-Racism Strategy including a national anti-racism campaign and initiatives to progress a National Anti-Racism Framework.


The Commission has recently been given funding to deliver a program of anti-racism work to support Muslim, Palestinian, Arab, Jewish and other communities in Australia affected by the Hamas-Israel conflict.


Purpose of the position:

  • Develop, plan, execute and evaluate a time sensitive awareness campaign to combat antisemitism, Islamophobia, antiArab and antiPalestinian racism and hate with tailored antiracism content, including through Commission campaign and other channels.
  • Coordinate and prepare all communication materials and ensure they meet objectives, and are targeted effectively to campaign audiences.

Key responsibilities:

Develop and implement public awareness campaign plan:

  • Develop and execute an anti-racism public awareness campaign for communities affected by the Israel
  • Hamas conflict across multiple channels that include paid, earned and owned strategies.
  • Develop campaign key messages, identify audiences and establish an appropriate mix of channels and activities to reach them.
  • In consultation with the Strategic Communications Team identify proactive media opportunities and develop responses to reactive media enquiries.
  • Ensure campaign activities are integrated across Commission channels.
  • Monitor and evaluate the results of campaign activities.

Leadership:

  • Set the campaign objectives and direction and provide advice to internal stakeholders including the Race Discrimination Commissioner and the Commission Executive on the campaign's program of work.
  • Plan and manage campaign budget and campaign plan.
  • Manage the procurement and engagement of relevant external suppliers and vendors in accordance with guidelines as required.
  • Provide strategic advice on the best use of resources to achieve campaign objectives.
  • Manage the Communications Officer

Content creation:

  • Write highquality, engaging and onbrand content for a variety of traditional, digital and social platforms and channels, tailored to a range of audiences, and ensure a consistent and appropriate style and tone of voice is applied across all communication outputs.
  • Ensure a consistent and appropriate style and tone of voice is applied across all campaign outputs.
  • Oversee the creation of multimedia content where required, including engaging designers, videographers and photographers.

Build and maintain effective stakeholder relationships:

  • Build and maintain effective stakeholder relationships with a diverse range of stakeholders including negatively racialised communities affected by the Middle East conflict.
  • Ensure key senior internal stakeholders are regularly briefed about campaign activities, risks and mitigations.

Skills & Experience:

Key capabilities and role requirements:

Professional knowledge and skills:

  • Demonstrated experience in successful handson implementation of communication campaigns and activities.
  • Knowledge of race, racism and antiracism in the Australian context.
  • Demonstrated experience in providing communications support on sensitive issues in a complex operating environment.
  • Demonstrated experience managing social media channels to boost reach and engagement, include paid campaigns, and experience in the use of analytics to measure the effectiveness of social media activity.
  • Superior written communication skills, with a track record of writing across a variety of different media and audiences, and an ability to articulate complex information in an accessible and engaging way.

Experience, qualifications and accreditations:

  • Experience or familiarity with CMS systems eg Drupal.
  • Experience in social media management platforms eg. Loomly, Hootsuite
  • Experience with Adobe Creative Suite, Canva or other multimedia editing software.
  • Demonstrated experience in implementing campaigns and / or public awareness initiatives.
  • Tertiary qualifications in a relevant discipline eg communications, journalism, marketing or equivalent professional experience.
  • Experience in delivering communications campaigns in negatively racialized communities is desirable.
  • Experience in antiracism campaigns or education initiatives is desirable.

Supports strategic direction:

  • Thinks strategically and aligns work to support the Commission's purpose and direction.
  • Demonstrates sound judgement and recognises the links between interconnected issues.
  • Identifies problems and works to resolve them.
  • Excellent time management skills and ability to manage priorities to ensure effort

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