Marketing Director

1 week ago

Sydney, New South Wales, Australia Charter Diligence Full time
A Once-in-a-Lifetime Opportunity Exclusive Leadership Position in a Top Global Automotive Group A True Influential Leadership Role

A Once-in-a-Lifetime Opportunity
Exclusive Leadership Position in a Top Global Automotive Group
A True Influential Leadership Role

Our Client
Our client is a subsidiary of a top-ranking global vehicle manufacturer, established over four decades ago and headquartered in China, they own renowned household vehicle brands and employ over 120,000 people, including 20,000 in R&D. The company is well known for producing quality vehicles with imaginative designs, manufacturing techniques , and aftercare services.

Listed in the Fortune Global 500 for 9 consecutive years, they are committed to creating safe, environmentally friendly vehicles. With a new office opening in Sydney, they are on a mission to sell high-quality vehicles in Australia and New Zealand, and deliver exceptional service experiences.

Role Summary
As a Marketing Director, you will lead all marketing efforts to build and promote the brand in new markets across Australia and New Zealand. This role involves strategic planning, brand development, event management, and digital marketing transformation to ensure the brand's market presence and customer engagement are top-notch.

Key Responsibilities

  • Build and establish the company brand in new markets, managing suppliers, agencies, influencers, and media to ensure successful brand positioning and recognition.
  • Plan, manage, and execute various events, with a primary focus on launch events to enhance brand visibility and market penetration.
  • Create and execute comprehensive annual marketing plans, define target markets, explore opportunities, and manage budgets and equipment to achieve marketing goals.
  • Develop and implement CRM strategies to enhance customer interactions and increase digital sales conversion rates through effective distributor network integration.
  • Lead digital transformation projects, update the company website (AU) using design thinking, and implement digital tools like website bots and WhatsApp API surveys to improve customer engagement.
  • Create dashboards to track lead results at both distributor and national levels, and conduct ROI analysis for digital channels to optimise marketing efforts.
  • Ensure consistency in brand image across all platforms, and develop customer loyalty programs to reinforce brand loyalty and retention.
  • Stay updated on market trends and consumer insights, and innovate marketing and branding strategies based on market feedback and data analysis to stay ahead of competition.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Over 8 years of related work experience, preferably in the automotive industry.
  • Proven leadership skills with experience managing marketing teams.
  • Demonstrated experience in digital marketing and social media roles, with a successful track record. Strong understanding of digital marketing channels, tools, and techniques, including social media, SEM, SEO, email marketing, content marketing, and analytics.
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent communication skills, with the ability to create compelling content and engage diverse audiences.
  • Strong project management skills, with the ability to manage multiple projects and priorities.
  • Proficiency in digital marketing tools and platforms, including CRM systems and online customer engagement.
  • Advanced analytical abilities for market analysis, ROI analysis, and performance tracking.
  • Ability to manage relationships with external partners and stakeholders.

Benefits

  • Comprehensive insurance and health management programs.
  • Financial and welfare support, including subsidy allowances and housing fund contributions.
  • Annual and cultural benefits, including celebrations for various cultural and festive occasions.
  • A supportive work environment with opportunities for professional development and participation in diverse cultural activities.

Application Process
We invite candidates who are passionate about making a difference and have the requisite experience and skills to apply. Please submit your CV and a cover letter outlining your qualifications and interest in the role to . For confidential inquiries, please contact the recruitment team at .

Our client is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals, regardless of their background. Join us and be part of a team that is shaping the future of the new energy automotive industry.

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