Digital & Events Marketing Manager

1 week ago

Sydney, New South Wales, Australia Mondo Search Full time
Our client is a unique Australian artisan distillery producing distinctive and premium spirits.


They are one of the fastest growing craft distilleries with a diverse product portfolio including a range of Australian Botanical Gins & Vodkas; and rich and complex Whiskies.

They are wishing to appoint a talented drive Digital & Events Marketing Manager to manage and improve the business e-commerce sites

and improve the business e-commerce sites.


Key to the role will be to manage and grow the business direct to consumer e-commerce sales and engagement and work closely with sales on activation.


You will

  • Create high quality landing pages for campaigns
  • Ensure new content is accurately updated to the website as planned and to relevant visual standards
  • Ensure consistent tone of voice, brand look and feel of website content as set by the Creative Director
  • Responsible for content, management and timely update of our owned media (website, Facebook, Social Media)activities
  • Manage and grow the business direct to consumer ecommerce sales and engagement
  • Manage digital marketing activities to drive consumer brand awareness and ecommerce sales
  • Implementing the digital marketing strategy and creating digital campaigns, including PPC, paid social ads
  • Monitoring key competitor and market activity and making recommendations for improvement where necessary
  • Monitor brand performance in your primary target group and adjust strategy/activities based on ongoing results and performance

Essential to the role:

  • Experienced in SEO strategy to drive traffic and revenue
  • Experience in editorial skills across a range of media, including social media and video production
  • Proven ability to grow lead generation and increase traffic
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Lead coordination of all business activations, festivals, sponsorships, roadshows, trade visits & as determined.
  • Work with Events and Non-Traditional Sales resource to execute activation.
  • Continuously develop your understanding of the spirits/liquor industry, competitor activity.

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