General Manager, Marketing

2 weeks ago

Parramatta, New South Wales, Australia Parramatta Leagues Club Full time

This is a fantastic opportunity for a talented General Manager Marketing or Senior Marketing Manager with extensive analytical, marketing, digital and communications experience to lead and manage the marketing function of the iconic Parramatta Leagues Club Group (the Group).


About us


Parramatta Leagues Club (PLC) is one of Australia's most iconic Clubs in the Western Sydney region, strengthened by its sister club Vikings Sports Club (Dundas) and newly amalgamated Dural Country Club.

We are passionate about bringing together our community, supporting local causes and offering welcoming experiences for our members and community by delivering exceptional service.


This is an exciting time to join our Club as we embark on the execution of our strategic plan which includes a refresh of our PLC Clubhouse, digital transformation across the Group, expansion of our facilities as well as exploring potential opportunities within our precinct.


About the Role:

Key Responsibilities include, but are not limited to:

  • **Brand Awareness**Develop the Group's Brand Strategy to reflect and communicate our purpose, values and mission.
-
Digital Marketing and Data Analysis
Develop and manage digital marketing campaigns across a broad range of digital channels. Analyse market trends, positioning of competitors, customer behaviour and experiences to drive strategy. Develop analytical tools and processes that drive efficiency in media channels and platforms. Development of marketing personas to better understand customers across all business segments.
-
Community
Oversee the Groups Community ClubGRANTS program identifying opportunities to maximise Social Impact through collaboration with key strategic partners. Build the Group's Community Connect Paid Volunteer program and collaborate with PNRL to leverage group opportunities.
-
Business Growth
Plan and execute successful, broad, and targeted campaigns to drive growth. Partner with the IT department for the purpose of optimising CRM systems, marketing technologies, meta-data management, and website improvements.

Work with the SLT and key stakeholders to ensure optimisation and effectiveness of marketing campaigns to align with the Group's business objectives.

-
Team Leadership
Build a highly inclusive and collaborative culture ensuring team members thrive and organisational outcomes are met.


To be considered for the role you will have the experience to deliver a marketing strategy that results in consistent growth and will be able to create and execute a plan to develop our brand, increase customer satisfaction and retention.


About you:

ESSENTIAL:

  • Minimum of 10 years of experience in a crossfunctional marketing role, and a minimum of 6 years in a management role
  • Bachelor's degree in media, marketing, communications, or equivalent experience.
  • Previous experience as a business partner to the Chief Executive Officer
  • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development, analytics).
  • Experience with digital marketing forms such as social media marketing and content marketing
  • Strong analytical skills and experience interpreting a strategic vision into an operational model.
  • Strong understanding of inbound and outbound marketing for enterprise.
  • Demonstrable experience of positioning a company in a competitive market and winning market share.
  • Exceptional interpersonal, written and oral communication skills,
  • Strong copywriting skills and attention to details
  • Demonstrated ability to develop good working relationships and liaise with a wide network of stakeholders
  • Inspiring, collaborative, and influential leadership and management skills and experience in mentoring and developing team members
  • Ability to participate in social functions, events, and related meetings outside of normal business hours if required.

DESIRABLE:

  • Experience with ClubGrants and Community programs
  • Previous club or hospitality experience
  • Master's degree in media, marketing or communications

In return we offer:

  • Competitive remuneration package and staff discounts
  • Five (5) weeks annual leave
  • A supportive team, with scope to develop
  • Onsite parking
  • Staff meals
  • Paid Volunteer day

Our Values:

Service:
We are here for the benefit of our Members and our Community.

Passion:
We are ambitious, strive for excellence and love what we do.

Openness:
We demonstrate integrity and commitment through transparency and accountability.

Respect:
We are welcoming, inclusive and respectful.

Teamwork:
We are united, collaborative and succeed together

  • Parramatta Leagues is an Equal Opportunity Employer_

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