Digital Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia Talent Web Full time
Lots of exciting projects where no 2 days are the same

  • Agency project marketing or account management experience desirable
  • Up to $100K + Super I Sydney Inner West

The Client


Our client is a leading diversified property group with key developments across residential property, retail and office space in NSW, QLD and ACT.

They are seeking a highly motivated Digital Marketing Executive with a passion for the real estate industry to join their growing team, based in Sydney Inner West.


The Role
The primary purpose of the Digital Marketing Executive is to partake in and manage given performance media operations.


A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore written, verbal and presentation skills need to be of a high standard.


Reporting to the COO you will be a key stakeholder in enabling our client to hit their Lead, Revenue and Brand targets with the constant improvement of performance media channels being top of mind.


Key Responsibilities:

  • Liaise and coordinate with relevant internal staff for deliverables pertaining to brand, product and project launches
  • Generate and communicate USPs to the sales team in a timely and engaging manner
  • Manage and brief in all marketing for content calendar including cyclical, trend, expert and project
  • Create and manage all content creation relating to EDMs, social and web including video, static, graphic, animation, as well as marketing materials relevant to brand and project when required
  • Develop and Oversee all organic and paid content activities aligning with marketing objectives
  • Strategic & technical SEM advice & support
  • Ability to research, build and optimise Paid Search accounts
  • Review effectiveness of all campaigns
  • Management of Paid Social agencies and platforms
  • Manage all external stakeholders/agencies including Paid Social and SEM
  • Be able to report on budgets spent and targets to date for channels worked on
  • Work closely with the Analytics team to create reporting dashboards that give all the metrics needed for channels worked on
  • Invoicing & budget reconciliation
  • Inputs into annual marketing planning
  • Weekly Marketing WIP management

About You

  • Proven experience in real estate marketing, with a strong understanding of industry trends and best practices.
  • Proven experience, 3yrs+ in Digital Marketing including building, optimising and improving Paid Media campaigns
  • Experience across all channels such as Search, Programmatic and Paid Social
  • Ability to track correctly using Tag Manager, Analytics and any 3rd party platforms
  • Proficiency in project management tools such as JIRA and Confluence
  • Proficient computer skills, including Microsoft Office Suite and Google Suite
  • Hands on experience with managing agencies
  • Excellent time management skills and ability to multitask and prioritise work
  • Attention to detail and problemsolving skills
  • Excellent written and verbal communication skills
  • Strong organisational and planning skills in a fastpaced environment

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