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Performance Manager
3 months ago
Company Description
Montu is Australia's largest medical cannabis company.
With operations in Australia and Europe, we take a technology-first approach to improving the medical cannabis patient experience - whether it's by delivering best-in-class online clinical care, or through our industry-leading product lines and innovative supply chain management tools.
Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the medical cannabis experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more.
Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running - with revenue growth of over 26,000% and 9,000% - Montu is now the largest business of its kind outside North America.
As one of Montu's Performance Managers, you will focus on delivering best in class acquisition campaigns for our full range of products and services.
Our Performance Managers are accountable for creating and implementing integrated performance strategies across Paid Search (Google Ads, Performance Max, Demand Gen, Microsoft Ads) and other paid channels (Facebook, AdRoll, YouTube and more).
Campaign effectiveness is critical and this role will require you to collaborate cross functionally with teams including Growth, Brand, CRO and Data.
Key Responsibilities:
- Develop, implement and manage performance marketing strategies across social paid channels to drive brand awareness, traffic and leads.
- Take full ownership of paid media campaigns on platforms such as Facebook, AdRoll, Google PMAX, Google Demand Gen, YouTube and more.
- Work closely with the brand and creative teams to ensure a constant stream of new creatives are supplied to drive performance improvements.
- Conduct continuous testing and experimentation to drive incremental improvements to campaign performance, leveraging data insights to inform decisionmaking.
- Own all aspects of reporting (daily, weekly, monthly), providing detailed analysis and actionable insights to key stakeholders.
- Engaging with the data and analytics teams to improve the sophistication of our reporting and analysis.
- Manage and allocate budgets effectively across various channels to maximize ROI and achieve business goals. Key success metrics are CpL/CAC.
- Develop a thorough understanding of the different divisions of Montu's business and key performance objectives
- Manage your own workflow and responses to ensure agreed deadlines are met, Manage the ongoing testing and optimisation of ad copy, creative and targeting to deliver best outcome (CpL, CAC, Conversion Rate improvements)
- Provide comprehensive and articulate reporting to illustrate performance insights around current and future growth opportunities
Qualifications
- A thorough understanding of Search & Social bid strategies tailored to CpL and CAC KPIs
- 5+ years of experience managing large budgets on social paid, display and other digital marketing channels.
- Experience with digital reporting analyse data, make optimisation decisions and develop best practice proposals.
- A thorough understanding of the Google Tag Manager and META Pixels to be able to enhance tracking and conversion goals
- Expert with key analytics platforms such as Google Analytics 4, Looker, Supermetrics, Excel/Google Sheets.
- Experience working in a regulated environment is a plus
- Comfortable and confident presenting insights and data to the performance and marketing leadership teams.
- Strong understanding of CRO with the ability to suggest tests & landing page strategies that drive higher conversion rates.
Additional Information
You'll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.
We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.Other benefits include:
- Unlimited access to the SAGED and Greenhouse learning platforms.
- Discounts with over 450 retailers through the Merit Reward and Recognition platform.
- Competitive salary and package.
- Full time, workfromhome role.
- Access to coworking spaces in Sydney, Melbourne and Brisbane.
- Mental health support through our wellbeing platform, Unmind
- Being part of one of the fastestgrowing industries in Australia while improving the lives of hundreds of thousands of patients.
- We are committed to facilitating a barrierfree recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience._
