Head of Category Brand and Portfolio

1 week ago

Melbourne, Victoria, Australia JBS Australia Full time

Rivalea is a leading integrated Australian agri-food company, with extensive agricultural, processing and marketing interests that support high quality pork production for Australian and export markets.

Previously known as Bunge and QAF, the business is over 50 years old. Now owned by global protein company JBS, Rivalea employs more than 1,000 people and offers outstanding career opportunities. The company operates across a number of farming, processing and distribution sites in New South Wales and Victoria.

About the Role


Due to the ongoing growth of the Rivalea business, we are excited to commence our search for a
Head of Category, Brand and Portfolio to join the Sales and Marketing team in our newly formed Pork Division.

Reporting to the GM Sales & Marketing, this position is a key leadership role and is responsible for driving profitable sales growth through building the category, brand and portfolio strategy across the retail grocery, wholesale and commodity/trading channels.

This role owns both the strategic direction and execution of these plans across the marketplace.

  • Lead and develop a team of two, driving a highperformance culturebased environment
  • Build and drive a strong category, shopper, consumer and customer centric mindset
  • Grow trusting relationships across the S&M team and broader cross functions
  • Build a compelling category strategy that aligns the business to the customer and consumer
  • Build our brands and drive strong ROI
  • Drive effective portfolio management
  • Lead the retail pricing strategy (branded) process with strong sales team business partnering
  • Lead the corporate branding development and execution across the Pork Division
  • Build and cultivate professional, strategic and robust relationships with agencies that drive outcomes
  • Plan, influence and execute in a manner that builds trust and respect
  • Develop, implement and manage annual category and brand plans
  • Drive disciplined portfolio and stage gate process
  • Measure, monitor and track daily, weekly, monthly and YTD performance vs agreed targets
  • Manage the portfolio of sales towards a sustainable and profitable position
  • Manage the brand, trade marketing and category insight budgets (~$3m) effectively

About You

  • Natural leader with demonstrated capacity to lead and develop others to be their best
  • Demonstrable experience in a similar Brand and Category Management position
  • Strong and effective relationship builder with engagement building skills
  • Strategic thinker with a strong attention to detail who can execute
  • Deep understanding of how to measure and drive strong ROI in brand and insight investment
  • Skilled influencer
  • Ability to communicate at all levels
  • Ability to build strong brands and portfolios through compelling category planning
  • Experience with building a high performing team from scratch (i.e through relocation and /or integration)
  • Experience with an Agribased business model experience highly preferred (Fresh and/or Protein category)
  • Strong working knowledge of retail grocery and wholesale, foodservice channels
  • Proven agility in leveraging category and shopper insights to unlock opportunities
  • Turning data into insights demonstrated quant and qual research experience
  • Selfmanaged and selfmotivated

What next?

If you're passionate and want to be a part of the largest meat, pork and salmon manufacturer and producer in Australia, this opportunity may be for you.

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