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Digital Campaign Specialist

3 months ago

Brisbane, Queensland, Australia u&u Recruitment Partners Full time
About the organisation


Part of the NTI Group, a specialist insurer and joint venture between Suncorp and IAG, CoRSafe is a National, online compliance management platform specialising in managing COR (Chain of Responsibility) obligations across a business' supply chain.

The SaaS platform aims to ensure that everyone involved in a supply chain shares responsibility for safeguarding against breaches of the Heavy Vehicle National Law by catering to all functions and aligning with regulatory standards.

About the role


Part of the NTI Marketing team but embedded within the CoRSafe business unit, the Digital Campaign Specialist will execute multi-channel campaigns to a largely B2B audience.

This role will work closely with internal and external stakeholders to build brand awareness for the CoRSafe platform and related offerings.

Reporting to the Campaigns Lead, you will work closely with internal and external stakeholders to execute largely digital marketing activities in support of the CoRSafe business objectives to target new clients, drive leads and increase brand awareness amongst the target audience segments.


A summary of your key responsibilities includes:
Manage and deliver multi-channel campaigns for CoRSafe, focussing on quality lead generation and brand awareness;
Understand the customer journey through the various sales channels and build digital campaigns to support and nurture lead generation;
Develop campaign and channel plans for new customers and SaaS initiatives;
Establish performance marketing plans, campaign targets and reporting metrics for ROI analysis;
Manage the ongoing brand style guide to ensure consistent brand execution;
Work with internal content team on asset creation in support of always on and campaign requirements.

Create, manage and optimise content marketing;
Work with the wider marketing team to measure brand development, including awareness and relevant attributes; and

Liaise with internal teams to help plan and coordinate events and workshops.

About You

Approximately 5 years' digital marketing experience, in either B2B or B2C campaign management and execution;
Tertiary qualification in marketing, business or similar;
Strong understanding and expertise in digital marketing, including social media, paid advertising, performance marketing etc;
Solid understanding of end-to-end campaign management with a lead generation focus;
Awareness and interest in up-to-date marketing tools and technologies to best facilitate relevant campaigns and communications;
Strong communication skills, with a high level of attention to detail; and

A demonstrated ability to manage multiple timelines and stakeholder expectations.

Employee Benefits

Up to 50% of personal insurance products across a number of leading Australian insurers;
Annual salary reviews and annual bonus program of up to 15% of salary package; and

Novated leasing of motor vehicles, additional leave based on tenure and a comprehensive health & wellbeing program.

Cassandra Barker.

PARTNER, MARKETING

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