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Music Promotion

3 months ago

Sydney, New South Wales, Australia ByteDance Full time

About Us:

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life.

With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.


Why Join Us:

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products.

We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility.

Join us and make impact happen with a career at ByteDance.

About SoundOn:


SoundOn is a music distributor that allows musicians to distribute their music work directly to TikTok, Resso and other DSPs while musicians can enjoy 100% royalties.

Our vision is to nurture the local independent artists by supporting them in distribution, promotion, and career development.


SoundOn is an integrated platform for music marketing and distribution, designed to empower new and undiscovered artists, helping them develop and build their careers.

Free to join, SoundOn also enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide.


SoundOn, TikTok's all-in-one platform for music creators:

  • Distribute your music globally on TikTok and all major streaming services
  • Maintain 100% ownership and receive 100% royalties
  • Promote your music and reach global audiences

Responsibilities:

  • Businessoriented: Responsible for promoting campaign performance with qualitative and quantitative targets, according to business objectives. Report based on data analysis.
  • Digital Content: XFN works with inhouse teams initiating new trends to fit in TikTok.
  • Creator Management: Build and manage a roster of TikTok content creators and ensure their active engagement in promotional campaigns.
  • Discovery& Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
  • 57 years of experience in influencer marketing, short video content marketing, Music industry promotion work. Short video platform working experience is preferred, e.g. TikTok, Kwai, Instagram Reels, Youtube Shorts etc.
  • Good sense of Music content. Have a keen eye to discover viral trends on social media.
  • Build and maintain relationships with agencies and creator managers, facilitate the contract and payment process, negotiate for longerterm collaboration deals
  • At the forefront of TikTok trends and work with creators to develop and execute content strategies to establish and amplify trends on TikTok
  • Strong data analysis skills to review, deepdive analysis, forecast and make decisions based on data.
  • Good work ethics, selfmotivated and resultdriven with crosscultural empathy.
  • Proficiency in English communication and presentation.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.


In the spirit of reconciliation, ByteDance acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.

We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.