Local Area Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia Endeavour Foundation Full time
Perfect role for an energetic and
experienced Marketing Professional who loves to design and deliver innovative local area campaigns
-
Flexible working environment
-
Fun and friendly team culture with
ongoing training and development

Who is Endeavour Foundation?


Endeavour Foundation is one of Australia's largest employers of people living with disability, so being inclusive and diverse is not just an aspiration, it is who we are Fostering a diverse and inclusive culture is at the heart of everything we do and getting it right goes hand in hand with living our organisational values and our purpose of making possibilities a reality.

Endeavour Foundation supports people with disability to live, learn, work and flourish according to their own interests and priorities.

Our 5,000 strong team operates over 300 sites in the heart of local communities across Queensland, New South Wales and Victoria where we offer choice, opportunities and personalised support in the key areas of home, work, learning and community participation.

We call ourselves
Team Possible

Why should you join Endeavour Foundation?

  • Salary Packaging Benefits, package up to $15,900 of your annual salary tax free. Less tax = more take home pay for you
  • In addition to your taxfree benefit, you can use up to $2,650 of your pretax income to pay for entertainment expenses (meals, holiday accommodation etc.)
  • Employee Assistance Program
  • Paid Parental Leave and Salary Continuance
  • Free flu vaccinations
  • And the support, flexibility and development opportunities you need to thrive

A little bit about the role


As Endeavour Foundation continues to grow and support the community and workplace as a leading disability service provider, we have an exciting opportunity for a Local Area Marketing Specialist.


  • Develop and execute local area marketing (LAM) strategies to enhance brand and service awareness and drive client growth.
  • Collaborate as a trusted business partner with Service Delivery stakeholders across NSW and Victoria.
  • Analyse local markets, including competitors and positioning, to determine the most effective LAM approach.
  • Work with the broader marketing team to design and deliver LAM tactics across a variety of channels.
  • Ensure all marketing efforts reflect brand tone and language and comply with brand guidelines and standards.
  • Create and lead events strategy and schedule for engaging the local disability community and referral networks.
  • Identify and activate local area sponsorship and partnership opportunities aligned with organisational values and growth priorities.
  • Work with frontline teams to collect and use client stories for paid, owned, and earned media.
  • Provide ontheground support for community engagement and mediarelated activations.
  • Track and report on performance across LAM activities, including planning and reporting.
  • Manage creative assets, including copywriting, photography, and video, across various marketing channels.
  • Monitor and optimise creative executions in market.
  • Regularly report campaign updates, performance and conversion rates to relevant teams.
  • Use client needs and user journeys to enhance LAM direction and improve engagement.

What will you bring:

  • Minimum of 5 years of professional marketing experience encompassing traditional and digital channels.
  • Tertiary qualification in Marketing, Business, or Communications.
  • Demonstrated track record of implementing successful marketing strategies aligned with organisational goals.
  • Experience planning and executing community events, including risk management.
  • Demonstrated experience in stakeholder management to drive and deliver on set objectives and initiatives.
  • Strong communication skills and experience with copywriting, editing and content production.
  • Proficiency in budget management.
  • Strong knowledge of marketing principles and best practices in a large organisation.
  • Proven experience in a clientcentric, commercial, or competitive market environment, achieving KPIs and targets.
  • Proficiency in producing assets for paid, owned, and earned media.
  • Willingness to travel to sites in NSW and Victoria as needed.
  • Experience in establishing sponsorships and partnerships (desired).
- "We are a 2023 Circle Back Initiative Employer, and we commit to respond to every applicant"_

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