Digital Managing Editor, Homes To Love

2 weeks ago

Sydney, New South Wales, Australia Are Media Full time

Are Media is Australia's leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with6 in 10Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands includeThe Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people.

Why Are Media?

Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team.We offer excellent people programs including:

  • A day of leave for your birthday,
  • 4 days of volunteering leave each year,
  • An inclusive parental leave program that supports all parents, families & carers,
  • FREE digital access to all our titles, and
  • Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).

We support flexible ways of working through our Activity Based Working (ABW) model. We encourage abalance of working in the office and remotely and we believe this enables our people to do their best work.

About the role

The Digital Managing Editor (DME) is a lead content strategy role responsible for driving the content strategy acrossHomes To Love'sdigital platforms to deliver on identified lead indicators and revenue targets. This is a part time 12 month Parental Leave contract, 4 days per week.

The DME will oversee the day-to-day digital content operations of several brands within the Homes vertical –Australian House & Garden,Belle,Country StyleandInside Out- managing a team of content creators as well as driving an omnichannel workflow to protect and grow audiences, traffic, engagement and brand authority in line with KPIs, and working with key stakeholders to support commercial and consumer revenue. The DME will be highly proficient at eCommerce, and at using analytic tools and data to understand audiences and content performance as well as to inform content planning.

The DME works closely with the General Manager and Digital Strategy Manager on executing the digital strategy, driving and identifying opportunities to diversify revenue and collaborating with stakeholders and internal partners to develop projects that improve efficiencies and grow audiences, and help the business grow revenue and achieve budget.

Duties

As the custodian of the digital platforms, the DME will ensure that what is published across the platforms is of high quality, audience-first and represents brand values. They are a senior content lead who will provide digital thought leadership and drive a culture of collaboration, knowledge sharing and best practice.

  • Lead, coach and motivate a team of content creators
  • Help develop and deliver on content strategies across the brands, categories, audiences & platforms, including e-commerce strategies.
  • Monitor digital channels for tone, style, cadence, delivery and ensuring content is on-brand and optimised for platform.
  • Ensure content is highly engaging, regularly updated and adheres to the overarching digital content strategy and hygiene (best-practice SEO, affiliate inclusions, use of video, social amplification etc)
  • Manage execution and implementation of the social and SEO strategy, as well as using your own judgement and knowledge of the platforms to make strategic decisions which result in moving the needle on key metrics.
  • Be across audience data for all platforms and ensure this information is shared with the digital content teams and stakeholders.

Skills and experience

  • 7+ years' creating content in a digital environment
  • Experience with content management systems (e.g. WordPress) and photo editing tools (e.g. Photoshop and Canva)
  • Experience with analytic tools such as Google Analytics
  • Strong understanding and experience managing social media platforms and communities
  • Strong content ideation, strategy and output skills
  • Strong understanding of SEO content
  • Strong leadership and mentoring skills, with previous management experience
  • Strong understanding of affiliate marketing and content creation

Are Media is committed to a diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.


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