Digital Marketing Specialist

1 week ago


Brisbane, Queensland, Australia Opus Recruitment Solutions Full time

Responsibilities:

  • Plan, execute, and optimize paid search ads across platforms like Google Ads and Microsoft Advertising, covering keyword optimization, audience targeting, and budget management.
  • Manage paid social media campaigns on Meta and LinkedIn.
  • Contribute to website updates and assist in developing campaign landing pages.
  • Track, analyze, and report on campaign performance, offering insights for improvement.
  • Assist in developing CRM lead forms and automated workflows.
  • Contribute to the maintenance of Google Tag Manager (GTM) and Google Analytics (GA).
  • Collaborate with the marketing and design teams to develop engaging, onbrand ads aligned with the marketing strategy.
  • Assist in aligning messaging with the communication plan.
  • Participate in monthly reporting, showcasing key performance metrics.
  • Contribute to budget management, demonstrating financial acumen and supporting strategic planning.
  • Gain exposure to leadgeneration campaigns, contributing to efforts that engage and drive growth.
  • Opportunity to work on aspects of website development.

Qualifications:

  • Tertiary level qualifications in business, marketing, or IT preferred.
  • Minimum 3 years of experience in a digital marketing specialist role, either inhouse or at an agency.
  • Collaborative mindset with the ability to work effectively with crossfunctional teams.
  • Understanding of marketing principles and a keen interest in digital marketing trends.
  • Strong organizational and communication skills.
  • Willingness to learn and adapt to new technologies and tools.
  • Familiarity with budgeting concepts is a plus.

Salary And Benefits:


We recognize your impact and support your well-being through a competitive compensation package and flexibility programs designed to help you thrive in work and life.

Join a purpose-driven organization in healthcare making a positive impact, enjoy a vibrant team culture and active social calendar, and benefit from supportive management and opportunities for career progression.

Our brand new Bowen Hills office is conveniently located close to multiple transport options, cafes, restaurants, and supermarkets.

Mandatory Requirements:

  • Current federal police clearance (not more than 12 months old) and international police check if you have lived overseas in the last 10 years.
  • Evidence of Australian work rights (passport, birth certificate, etc.).


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