Digital Performance Lead, Digital Experiences, APAC

2 weeks ago

Melbourne, Victoria, Australia Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Creativity for All

Adobe is a place where exceptional people work – don't just take our word for it, our employees have recently voted us #1 on the Great Place to Work list for the 10th consecutive year

We're proud to offer market leading employee benefits designed to suit your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, market-leading parental leave, access to our Employee Stock Purchase Program and programs designed to help continue to build your career.

We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to make a bigger impact through philanthropy, employee, and community engagement.

We know that people are the differentiator in our business, and that's why we want to meet you.

The Opportunity

Adobe is looking for a Digital Performance Lead to join our DX Marketing team In this position, you will have the chance to own the strategy and enhance our paid media programs across Asia Pacific. As a senior member of the team, your role will involve creating creative digital marketing strategies to foster growth in the region.

What You'll Do

Demand Generation Performance

Develop comprehensive account-based (ABM) digital demand strategies for the region working closely with internal and external partners. Lead the paid media team to ensure the success of our paid digital marketing channels programs. Collaborate with the owned media team to connect our digital journey. Analyse campaign performance to identify areas for improvement and optimisation for the paid team to implement. Identify opportunities for growth and expansion within existing paid media channels, as well as explore and test new platforms and tactics to drive customer acquisition and engagement in an account-based environment.

Project Management

Lead paid media team's digital marketing programs' execution, ensuring all projects are completed on time. Establish program timelines, achievements, and important metrics, and proactively supervise progress to identify potential roadblocks and risks. Use project management tools (Workfront) to organise workflows and track project status.

Being a Great Partner

Lead and collaborate with our wider cross-functional teams ( campaign, campaign operations, field, and international teams). Regularly communicate status and performance updates on marketing programs to partners, ensuring clear communication and alignment throughout. Cultivate strong relationships with internal teams and external partners, fostering collaboration and alignment.

Presentation and Communication

Translate data and insights into clear, compelling presentations and reports for internal partners across all levels. Deliver engaging, concise, and persuasive presentations to key partners, highlighting the value and impact of paid media initiatives on business outcomes and marketing return on investment (MROI).

What You Need To Succeed

Pro-activeness, drive, and intellectual curiosity. Experience leading teams, with strong leadership, interpersonal, and relationship-building skills. Strong critical thinking and problem-solving abilities, with the ability to thrive in an agile environment and drive continuous improvements. At least 13 years' experience in digital marketing, with a focus on paid media and strategy development, preferably in SaaS or technology industry environment Proficiency in data analysis and reporting tools, such as Microsoft PowerBI, Adobe Analytics, Microsoft Excel, and other relevant platforms. Proficient English, both written and spoken, with strong presentation skills. Excellent interpersonal skills with the ability to communicate at all levels. Well-organised, able to prioritise tasks and handle time optimally.

Adobe for All

Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.

Take the plunge and jump in

Liking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for; just take the plunge and apply – we know that by bringing together a diverse group of people, we become so much better together. We'd love to see where we can help drive Creativity for All together.

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